Learn what your social media specialist should know

In a recent podcast workshop, a social media strategist said, “Just because you build it doesn’t mean anyone will hear it.” Today I spent the morning writing a report on podcasting with that thought in mind. Here’s a summarized, abridged version of Erik Deckers’s list of questions to ask your social media expert:

  1. Does your social media consultant avoid using Twitter?
  2. Who are your social media followers?
  3. Do you have a social media strategy?

Keep in mind that social media isn’t a cheap promotional tool. It’s a conversation.

30 poems in 30 days: update four: targeted venom

Days six and seven

Days six and seven

Somewhere around day ten or eleven I fell off schedule. A lot of distractions and stress hit me like one tsunami wave after another. Last night I caught up with a binge writing session at a local bookstore. While having lunch (if a bagel and coffee qualify as a lunch) this afternoon at a cafe, I read through what I wrote last night and discovered some emotionally raw lyrics. Some of it is so personal it is not accessible to a casual reader. A closer investigation of the poem sketches reveal a controlled form providing a vehicle for anger. Whereas a poetic rant is the literary equivalent to vomit or oil gushing from the floor of the Gulf of Mexico, an angry poem attempts a focused avenue for venom much like a fire hose targets the base of a fire. Not all the poems composed last night are angry poems; only a couple. However, the angry poem sketches I composed shift from formal to informal dimeter (an example of dimeter is “The Robin” by Thomas Hardy or the use of dactylic dimeter in Tennyson’s “Charge of the Light Brigade”). I wonder if editing the poems with longer lines, maybe like Whitman’s “Leaves of Grass” or Ginsberg’s “Howl,” would change the tone dramatically.

Learn how to transfer files the old school way

An antique 100 Mb Zip disc

This takes me back almost a decade. But this morning I had to scan an illustration. The only machine in the office with a scanner is an old beige Power Macintosh G3 minitower with Zip drive. Because the machine is an antique it doesn’t connect to the network. So I dug up an old 100 Mb Zip disc, scanned the illustration using Photoshop 6.0 (it took two scans because the image is larger than the 8″x10″ scanner bed), transferred the art files to Power Mac G4 minitower with Zip drive, stitched the two scans together using Photoshop CS, and emailed the art file to my MacBook Pro.

The question you may be asking right now is why all the trouble? Good question:

  1. The scanner is so old it doesn’t have a USB connection.
  2. The Zip drives do not have USB connection.
  3. It’s Monday.