writing activates a cluster of neurological pathways…. people coping with cancer diagnoses and other serious conditions are increasingly seeking—and finding—solace in the blogosphere. “Blogging undoubtedly affords similar benefits” to expressive writing, says Morgan, who wants to incorporate writing programs into supportive care for cancer patients.

Jessica Wapner for Scientific American


“The way to understand storytelling now, as it pertains to business/brand/campaign/product/service is through what those in the trade of Service Design call, touch-points.”

Performance Venn – Narratives