Here’s a great list of things to keep in mind:

1. Install and Use Analytics.

2. Create Logical & Clear Navigation.

3. Make Your Site Legible.

4. Create Visual Balance.

5. Make an Impression with your Header or Logo.

6. Use High Quality Graphics & Photos.

7. Put the Most Important Information “Above the Fold.”

8. Format Your Text for Readability.

9. Create Unique Page Titles and Meta Tags.

10. Use an Experienced

Read more details at 10 Tips for Designing your Small Business Website.