I like how Gini Dietrich handles this:
“…before you use the digital tools to give your customers access to you, think about what it could mean down the road. Think about it strategically.” (via Spin Sucks)
NOTES:
1) Gini Dietrich, “How Much Transparency Is Too Much?” October 31, 2011, Spin Sucks, accessed November 5, 2011, https://spinsucks.com/social-media/how-much-transparency-is-too-much/#.TrWYQQuKqWo.tumblr