Month: March 2009

fluffynotes: Magazines are emotional products. They are objects of aspiration, passion, and desire. No one needs to read magazines, but millions of readers still subscribe to their favorite titles because they harbor deep connections to the glossy pages. As one veteran editor once explained to me, the best magazines make you feel like tearing open the plastic wrap the second that they arrive in your mailbox and curling up on the couch with them, ignoring whatever plans you had for the evening. Which is why the current downturn can be good for publishers. Magazines still offer an unsurpassed ability to marry literary ambitions with deep reporting, photography, and visual design. In this new media age, people talk about the importance of transforming readers into “communities.” Magazines have never had a community problem. Great magazines have built enduring relationships with their readers that Facebook and Tumblr still aspire to. But in a race to grow their businesses, publishers put advertising first and editorial excellence second. http://www.thebigmoney.com/articles/impressions/2009/03/17/magazine-isnt-dying?page=0,0