Imagine my surprise when I visited one of my favorite marketing weblogs, The Marketing Playbook, and found that they had linked to my weblog. The Marketing Playbook linked to a meager post about strategy and tactics. All I did was post two quotes (one from a book I read and the other from a post from The Marketing Playbook.

The reason I have been studying marketing (specifically strategy and tactics) is partly to support marketing clients at my current company and partly for the marketing of my upcoming poetry book. Trust me, poetry books need all the marketing genius you can throw at them.

Like a narrative, marketing will do you no good unless you know the desired target. The first thing most established writers will tell a novice is that you can’t start writing a novel unless you know the ending. Marketing without strategy (the plot) and tactics (chapters, paragraphs, sentences) is pointless.

Now if I can just make sense of distribution…