Google has begun scanning microfilm from some newspapers’ historic archives to make them searchable online, first through Google News and eventually on the papers’ own Web sites…
From Print is Dead:
Google will then serve up scans of newspapers either via Google, or on the site of the originating newspapers, which provides income for Google (in the first example) and/or traffic and visitors (and potentially income from advertising) for the original newspapers (in the second example).
Coffeehouse Junkie 