After scrambling to meet the overwhelming demand for its Sarah Palin biography… indie Epicenter Press has signed an exclusive distribution deal with Tyndale House. Tyndale has gone to press for 250,000 copies of the paperback about the newly minted Republican vice-presidential candidate and will begin shipping the books on September 10. Link
The little indie publisher I work with would love to secure a deal like that with our published authors. Oh, wait… it get’s better. Again from Publishers Weekly (just a few days later):
Tyndale House has ordered a second printing of 100,000 copies for Sarah: How A Hockey Mom Turned the Political Establishment Upside Down… Link
Here’s a dirty little publishing reality; how many of those books that ship to retailers will be returned to the publisher? Somewhere between 28 to 40 percent of books published return to the publisher (98,000 to 140,000 copies to return and recycle.). Unless, of course, you have a Dan Brown or Sarah Palin on your frontlist. But even then, consider the crowded head of publishing a best-seller versus a long tail best-seller like The Hobbit (selling, on average, over 1 million copies annually for more than 70 years). Working for an indie publisher, the hope is that I discover a long tail book that increases in value and enriches the world with beautiful literature and not waste the company’s efforts on immediate sales gratification.
*Further reading on the long tail here, here and here (notice that none of the links are to Wikipedia).
Coffeehouse Junkie 