The idea is not the story

Does one really create ideas? I suspect I know what this writer is attempting to say. However, writing prose is about the story not the idea. Ideas embedded in the story make it great, but the idea itself won’t sell the story. The etymology of the word “idea” is “figure, image, symbol” and “to see.” A great idea is nothing unless it has a narrative substance. Besides, does one create an idea or does one have an idea?

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