Well, duh. Personal story: Back in February, I assisted in an event for a national magazine. The event was pretty basic – invite loyal readers to attend a diner with their favorite columnists, editors and writers. For a reasonable fee (basically, the cost to rent a hotel conference room and the price of a meal), readers got to hear short speeches from the editorial staff (roughly five minutes each) and participate in a Q & A. The event was a resounding success.