From Ad Age:
The winners were the ones that fed the public’s desire for news where and when they wanted it: 24-hour cable TV news; participatory blogs that aggregate news of a political bent; websites that allow users to access media on their own terms (YouTube) and those that allow users to communicate and organize with each other (Facebook).
I’m not sure whether to rejoice or weep.
Nietzsche wrote that “the mediocre are combining to make themselves masters…” and the unintended consequences of this power shift is “tyranny of the least and dumbest.”
For context, Renate Wood writes (regarding Nietzsche’s idea) that the intellectual community’s “contempt for the newly literate masses and the shallowness and vulgarity of the literature…” is well documented.
T.S. Eliot referred to the readers of the growing mass media culture as “complacent, prejudiced and unthinking.”
In light of the recent American election cycle I perplexed.