Know your audience

From The Huffington Post:

Make no mistake, to the surprise of no one the news networks saw a decline in viewers, but at the end of the day Fox News weathered the post-election storm better then the competition.

Link

Marketing take-away: Loyalty can not be bought with a well-designed brand or branding campaigns. In the case of Fox News, it is not the catchy phrase: ‘We report. You decide.’ Customer retention equals positive customer experience.

Leave a comment