From Seth Godin:
If you looked at web activity, you could rightfully assume that the web consists largely of porn, gossip, Britney Spears searches, trolls, trivia, anger, complaints, flirting and self-absorption.
If you look at the logs of who is calling your toll free number, you could rightfully come to the conclusion that 92% of your customers are mad at you and the other 8% are merely stupid.
If you look at the ads in the magazines you get, you could understandably come to the conclusion that all people buy is cars, pills and shoes….
Figure out the difference between early warnings and selfish noise. Figure out what’s loud merely because it’s angry and personal, and what’s loud because it’s important.
Coffeehouse Junkie 