Jared Friedman, co-founder and chief technology officer of Scribd took an optimistic… of the industry’s future. Scribd’s vision may be to liberate the written word but Friedman said he believes digital formats will monetize better than paper books in coming years and urged publishers to stay on track by developing and embracing “a really good distribution model,” such as the Kindle; adopting “more than one distribution mechanism” to avoid a monopoly; and exploring new distribution channels for e-books.

Laurie Lico Albanese