social media will not replace your marketing campaign efforts & social media should not be confused with cheaper, more effective alternatives to a company’s marketing campaigns. those are my two of my observations.
from 10 Things Social Media Can’t Do by B.L. Ochman (for AdAge.com):
- Substitute for marketing strategy.
- Produce meaningful, measurable results quickly.
- Replace PR.
Read the rest of the list here.
this is something I continue to tell the marketing department, but for some reason i have been moved to the basement with a red stapler…
Coffeehouse Junkie 