Repeat after me: Branding is product, service and experience.* It’s not a wicked cool logo with drop shadow and PMS color key nor a catchy slogan. It’s simple and complicated and it’s why ad agencies typically don’t get it.
- Ad placement drives profits
- Advertising creatives are spoiled. And entitled. And enabled.
- The integrated agency is a fallacy
- Advertising is a knock-knock joke. Design is a dialogue
Design is dialogue sums it up for me. Know your audience, build community, and provide consistent, satisfactory customer experience.
*Watch this video for an excellent overview of what brand is (via AdPulp).
Coffeehouse Junkie 