Then cut out the middle man. Apparently that is what Scott Kurtz, of the popular webcomic PvP. His reason for leaving Image Comics (notably the fourth largest comic publisher in America) and Diamond (the primary distributor of comics in the U. S.):
Sales through brick-and-mortar stores are declining and online sales are increasing…
Well, I could have told him that. Almost all the books I’ve helped authors publish have been released online exclusively.
Link: PvP Goes It Alone for Publishing, Leaves Diamond as Well
Coffeehouse Junkie 