If you’re stuck in a traditional media organization where executives thing Twitter is something birds do or look blankly at you when you suggest posting videos to Vimeo, then check out Mashable’s tips list.
1. Share Content
2. Curate Conversations
3. Engage Audiences
4. Promote Your Presence
5. Customize the Experience
6. Track Everything
You’ll find links to all sorts of social media tools and resources.
Coffeehouse Junkie 