Is commercial radio extinct?

More than one in five people listen to commercial radio each week according to a study conducted by ADM and Edison Research. Nearly four in five listen to audio podcasts each week. And that’s why I enjoy producing audio podcasts! Audio podcasts provide targeted content listeners enjoy. Commercial radio is designed to hit the largest demographic listenership with the lowest common denominator of content.

One of the questions in the study goes like this, each week, do you listen/watch:

  1. audio podcasts
  2. cable tv
  3. network tv
  4. video podcasts
  5. public radio
  6. internet radio
  7. magazines/newspapers
  8. commercial radio

How do you rank as a listener/viewer?

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