Social Media ROI

1. You are asking the wrong question.

2. To get the right answer, ask the right question.

3. The unfortunate effect of asking the question incorrectly.

4. Pay attention and all the social media R.O.I. BS you have heard until now will evaporate in the next 90 seconds.

5. R.O.I. isn’t an afterthought.6. R.O.I. isn’t always relevant.

(via The Brand Builder)

Link: 6 Things to consider about social media and R.O.I.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s