1. You are asking the wrong question.
2. To get the right answer, ask the right question.
3. The unfortunate effect of asking the question incorrectly.
4. Pay attention and all the social media R.O.I. BS you have heard until now will evaporate in the next 90 seconds.
5. R.O.I. isn’t an afterthought.6. R.O.I. isn’t always relevant.
(via The Brand Builder)