The relationships between leaders and teams, and among peers – how the challenge is framed, what managers say to their teams, and how team members support, encourage, and challenge each other.Money buys you people’s time. It should also guarantee you basic professional competence. But you don’t get outstanding creativity by simply offering more money. You get mercenaries. If you want real creativity – the magic ingredient X that sets the product apart – you need to inspire it, by showing them what makes the work fascinating, challenging, meaningful, and fun. And you need to give them freedom to do it their way, rather than micro-managing every step.

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Link: You Can’t Buy Creativity