Is free is expensive & how much would you pay for a good story?

Ever feel like you are asked to do the work of three people? Ever feel that most of your day is spent reading emails and sitting in meaningless meetings?

I am not sure I have answers for these questions, but it got me thinking about a couple articles I have read. One explores the shrinking size of the original content creators — i.e. newsrooms. The other touches on the devaluation of work hours.

  1. How Technology Can Help Work/Life Balance: http://online.wsj.com/articles/how-technology-can-help-work-life-balance-1414382688
  2. Why Free is Very Expensive: http://www.forbes.com/2011/06/10/forbes-india-why-free-is-very-expensive.html

Years ago, I worked for a news organization. After a meeting, the publisher told me that opinions are cheap to publish because it does not require the writer to do anything but write. But a good story is hard work and costs the company a lot of money to put boots on the ground, staff to interview and research a subject, photograph and edit lead stories. The quality of the content that goes into a lead story suffers when an organization is understaffed. Further, the consumers of the content receive sub-quality work. Is the fault with the consumer that wants free online content? Or the content creator that is unable to provide high-quality work on a limited budget that consumers will actually purchase?

How much would you pay for a good story?

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