And The Greatest Of These Is Latte
Author: coffeehousejunkie
So let’s forget the “V” word [viral] for a moment and talk about the “C” word: community.
Excellent piece on brands/social networks/marketing/customer service from AdAge.com:
But brands need to know a few things before they head down the community path. The web is saturated with communities…. Brands do potentially have opportunities to act as what I’ll call “facilitators,” but they have to be willing to start with a bit if research and then ask themselves if they are really willing to do what it takes to start and maintain a community.
And now the four C’s:
Content
Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping to help build…. [keep] the content itself fresh and relevant.Context
Context means understanding how to meet people where they are and serving them the right experience at the right time….Connectivity
Designing experiences that support thousands of micro-interactions means you are making a commitment vs. trying to produce a one-hit wonder. Communities can in theory be the new CRM (Customer Relationship Management), but require people to mind them….Continuity
Communities that thrive often evolve to meet the needs of users…. need to be flexible to evolve while still providing a valuable and consistent user experience which can be sustained.
And the take away:
…building a community looks less like marketing and more like customer relationship management….
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so many rss feeds. so little time to read them all. how many rss feeds is too much?
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so three guys were toking weed at the bus stop. they get on the bus giggling. i’m not sure if i prefer the drunks or the stoners.
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strong brand = (consistent customer experience + satisfied customer experience)
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what a monday. glad it is over, but i must say it was a very good and productive day. now, tuesday, what do you have in store for me?
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yes. i’m videochatting right now (which means i’m green… but really i’m red… more google lingo).
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the office water heater expired over the weekend. a dozen fans roar so loud i wonder if i work at an airport or just have a bad hangover.
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well, that’s a day. i’m leaving the office glow of the laptop screen and heading home to warm under the glow of a macbookpro screen.
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so much excitement. so little snow.
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it’s 27°F outside. i’m working from home presently and wondering if the buses are on schedule.
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2 things about publishing books: a writer with an audience doesn’t equal book sales and a writer with an audience equals book sales.
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i’ve got an overwhelming desire to feed wheat thins with cream cheese in to the cd drive of my old mac desktop compooter.
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ah, spreadsheets and coffee. what could make the morning more exciting?
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what’s more important: the life you lead or the legacy you leave?
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‘painting is just another way of keeping a diary.’
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translating poems i composed in my moleskine journal to my laptop
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found some old sketch books in the barn. makes me want to draw this afternoon.
Susan Sontag
“To the academic reader, these are provocative, even flashy performances. To the common reader, they’re like shots of intellectual espresso.” read more »
Magazine of the Year reorganizes company
From Ad Age:
“Some of the layoffs are a result of the integration process,” the spokesman [for the Economist] said….
The majority came not from the magazine but from The Economist Intelligence Unit, the group’s business-to-business publishing arm, he said.
The Economist Group has roughly 225 employees remaining.
The magazine has seen ad page sales slow, however…. The Economist’s North American edition increased ad pages by 3.4% through the Nov. 1 issue….
Its paid circulation averaged 747,254 over the first half of this year, 7.6% higher than the first half a year earlier, according to reports with the Audit Bureau of Circulations.
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the inbox still has 80-something unanswered emails. if you emailed me in the last week, please be patient. i will reply.
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web ad done. working on weekly planner book and a full page ad.
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heard this on NYT Book Review podcast… of the 15,000 fiction and poetry published this year only 320 are translation
The old network media complex is dead
From Ad Age:
The winners were the ones that fed the public’s desire for news where and when they wanted it: 24-hour cable TV news; participatory blogs that aggregate news of a political bent; websites that allow users to access media on their own terms (YouTube) and those that allow users to communicate and organize with each other (Facebook).
I’m not sure whether to rejoice or weep.
Nietzsche wrote that “the mediocre are combining to make themselves masters…” and the unintended consequences of this power shift is “tyranny of the least and dumbest.”
For context, Renate Wood writes (regarding Nietzsche’s idea) that the intellectual community’s “contempt for the newly literate masses and the shallowness and vulgarity of the literature…” is well documented.
T.S. Eliot referred to the readers of the growing mass media culture as “complacent, prejudiced and unthinking.”
In light of the recent American election cycle I perplexed.
Coffeehouse Junkie 