Category: business

How to keep your job in journalism

According to Ashvegas:

1) Create killer content

2) Pimp your work

3) Brand yourself

Source: https://ashvegas.com/how-to-keep-your-job-in-journalism

Don’t marry your mistress

From Gapingvoid:

Beware of turning hobbies into jobs.It sounds great, but there is a downside.

The late billionaire, James Goldsmith once quipped, “When a man marries his mistress, he immediately creates a vacancy.”

What’s true in philanderers, is also true in life.

Link.

Sounds advice for practicing poets and writers and artists and gardeners, but not sound advice for managers, art directors, publishers, marketeers, and business owners.

Subcriptions Down? Here’s some help.

For magazine publishers who are moaning about the plummeting subscription numbers, a word of advice from AdPulp (via 5280) Link.

To sell ads, you’ve got to attract a worthwhile audience. To attract an audience, you’ve got to give them compelling content. All of which convinces me that good journalism can be good business.

You know what the key ingredient to this success story is?

…we’ve had to more than triple our staff and increase our editorial budget…

Well, duh. Magazine publishers–still asking questions?

Liquefaction afterglow

Those who missed Liquefaction: A Geek and Artist Mixer last night at The New French Bar Courtyard Cafe, sponsored by The Media Arts Project, missed a big event. The place packed in as much creative energy as the bar could hold. For the first 30 minutes I nibbled free food, drank draft ale and watched in amazement the many geeks and artists connecting. Much networking transpired and much craft discussed and much adult beverages consumed.

Now, back to work.

Lunch time update: I left Liquefaction with a handful of cards, brochures and flyers from the following places: Tolleson Design, Creative Inc., The Map, Bid Bridge Advertising and TopFloorStudio.