Subcriptions Down? Here’s some help.

For magazine publishers who are moaning about the plummeting subscription numbers, a word of advice from AdPulp (via 5280) Link.

To sell ads, you’ve got to attract a worthwhile audience. To attract an audience, you’ve got to give them compelling content. All of which convinces me that good journalism can be good business.

You know what the key ingredient to this success story is?

…we’ve had to more than triple our staff and increase our editorial budget…

Well, duh. Magazine publishers–still asking questions?