Subcriptions Down? Here’s some help.

For magazine publishers who are moaning about the plummeting subscription numbers, a word of advice from AdPulp:¹

To sell ads, you’ve got to attract a worthwhile audience. To attract an audience, you’ve got to give them compelling content. All of which convinces me that good journalism can be good business.

You know what the key ingredient to this success story is?

…we’ve had to more than triple our staff and increase our editorial budget…

NOTES:
1) David Burn, “First You Report, Then You Sell Ads,” December 17, 2007, AdPulp, accessed December 18, 2007, http://www.adpulp.com/archives/2007/12/ (page no longer available)