According to ABC, for 395 newspapers reporting this spring, daily circulation fell 7% to 34,439,713 copies, compared with the same March period in 2008.
Jennifer Saba, E&P1
NOTES:
1) Jennifer Saba, “New FAS-FAX Shows (More) Steep Circulation Losses,” April 27, 2009, Editor & Publisher Magazine, accessed May 26, 2009, http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003966601 (page no longer available)
For magazine publishers who are moaning about the plummeting subscription numbers, a word of advice from AdPulp:1
To sell ads, you’ve got to attract a worthwhile audience. To attract an audience, you’ve got to give them compelling content. All of which convinces me that good journalism can be good business.
You know what the key ingredient to this success story is?
…we’ve had to more than triple our staff and increase our editorial budget…
NOTES:
1) David Burn, “First You Report, Then You Sell Ads,” December 17, 2007, AdPulp, accessed December 18, 2007, http://www.adpulp.com/archives/2007/12/ (page no longer available)
Coffeehouse Junkie 