When browsing bookstore shelves the standard trade paperback size becomes overwhelmingly boring. Packaging matters. Cover design matters. Page layout matters.
Anyone who has ever been in a bookstore knows that you’re not browsing books; you’re browsing covers. To have a chance in a sea of covers, you’ve got to have a compelling visual that grabs people.
If a designer can make a book’s packaging and cover attract a reader, the page layout and text should create a literary (and art) experience with an archaic technological device–a book.