Zephrin Lasker writes “Four Simple Steps for Online Publishers (and Magazines) to Increase Revenue.”

They are as follows:

1. Monetize inventory within the existing site framework.

2. Avoid the exclusivity trap.

3. Automate campaign management.

4. Connect with new advertisers.

(via folio)

With all due respect: wrong, wrong, wrong, and wrong.

The answer is simple: provide valuable content.