Provide valuable content

Four Simple Steps for Online Publishers (and Magazines) to Increase Revenue

They are as follows:

1. Monetize inventory within the existing site framework.

2. Avoid the exclusivity trap.

3. Automate campaign management.

4. Connect with new advertisers.

(via Folio)¹

With all due respect: wrong, wrong, wrong, and wrong.

The answer is simple: provide valuable content.

NOTES:
1) Zephrin Lasker, “Four Simple Steps for Online Publishers (and Magazines) to Increase Revenue,” June 22, 2009, FOLIO, accessed June 23, 2009, http://www.foliomag.com/2009/four-simple-steps-online-publishers-and-magazines-increase-revenue (page no longer available, web site deactivated)