Month: June 2009

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my copy of ingeborg bachmann’s german edition of darkness spoken arrived in the mail today… began delving into gedichte tonight… #fb

Luxury vs. premium

fluffynotes:1

Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, “I can afford to spend money without regard for intrinsic value.”

That doesn’t mean they are senseless expenditures. Sending a signal is valuable if that signal is important to you.

Premium goods, on the other hand, are expensive variants of commodity goods. Pay more, get more. Figure skates made from kangaroo hide, for example, are premium. The spectators don’t know what they’re made out of, but some skaters believe they get better performance. They’re happy to pay more because they believe they get more.

NOTES:
1) fluffynotes, June 2009, fluffynotes.tumblr.com, accessed June 23, 2009, http://fluffynotes.tumblr.com/post/115174039/luxury-vs-premium (page no longer available, web site deactivated)

Marketing tells a story

Marketing tells a story that spreads.

Sales overcomes the natural resistance to say yes.

If you don’t pay the salesforce (because you go direct, or you go free), then who is going to do that for you? The only answer that occurs to me is, “your users/fans/customers.”

This means that a critical element of any strategy that ditches the salesforce is to figure out how you will empower and encourage your customers to take their place. Easier said than done.

(fluffynotes)1

NOTES:
1) fluffynotes, June 2009, fluffynotes.tumblr.com, accessed June 23, 2009, http://fluffynotes.tumblr.com/post/115170667/the-difference-between-marketing-and-sales
(page no longer available, web site deactivated)

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the long awaited french press stainless steel coffee maker arrived today! now i can brew coffee at home again… #fb

The south garden patch

the south garden patch on the last day of may: since i lost almost all the spinach plants in last week’s excessive rains, i may rename the south garden the pepper & tomato patch (since that’s the only thing left). again, going with the found, native, organic gardening goal. the waddle fence boarder is from spring trimmings. the tomato plants aren’t high enough for trellis work. maybe in a couple weeks. the pine boxes to the east of the patch (your left) are recycled from and old bookshelf and are home to various herbs: basil, oregano & chives.

The north garden patch

the north garden patch on the last day of may: the goal for this year’s garden is found, native, organic gardening. the stones are from the creek. the pea poles & tomato trellis are from spring trimmings. the wood boarders are from winter deadwood. the only thing i bought was the jute & twine for the trellis work.

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it’s nice to know i still have some beach sand in my camera from the trip to charleston… #fb

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finally, some coffee! spent the whole weekend w/o coffee due to 2 broken coffee presses… even the office coffee tastes good today. #fb