Ad pages in the monthly magazines’ January through September issues had fallen 7.4% from 2007, according to Media Industry Newsletter. The first nine months of 2007, by comparison, slipped only 1% from 2006. Before that, we’d seen a few years of gains.
Okay, so maybe it is not all bad.
The Economist… presented a crisp example of excellence in editorial, ad sales, circulation and marketing. Women’s Health continued its ascent…. Every Day With Rachael Ray even reversed the newsstand decline of first-half 2007.