In a recent podcast workshop, a social media strategist said, “Just because you build it doesn’t mean anyone will hear it.” Today I spent the morning writing a report on podcasting with that thought in mind. Here’s a summarized, abridged version of Erik Deckers’s list of questions to ask your social media expert:
- Does your social media consultant avoid using Twitter?
- Who are your social media followers?
- Do you have a social media strategy?
Keep in mind that social media isn’t a cheap promotional tool. It’s a conversation.