And the key words are:

…revenue from sources beyond the traditional core streams of ad sales and circulation…

Link: New York Times Offers IPhone, IPad App Platform to Other Publishers

It’s not news that daily newspapers are struggling to maintain profit margins with online competitors. The financially struggling Newsweek published a stat, in the recent July 26 issue, that in 2000 the U.S. had 1480 daily newspapers. By contrast, a decade late, there are 1302 daily newspapers.

Basically, AdAge reports that The New York Times has an app, Press Engine, that allows the:

publishers keep any advertising and circulation revenue the apps bring in; they pay the Times a one-time license fee for the platform and then a monthly maintenance fee.

And just when we thought the newspaper business was going the way of the slide rule. Silly us.