In a recent podcast workshop, a social media strategist said, “Just because you build it doesn’t mean anyone will hear it.” Today I spent the morning writing a report on podcasting with that thought in mind. Here’s a summarized, abridged version of Erik Deckers’s list of questions to ask your social media expert:
- Does your social media consultant avoid using Twitter?
- Who are your social media followers?
- Do you have a social media strategy?
Keep in mind that social media isn’t a cheap promotional tool. It’s a conversation.
Coffeehouse Junkie 
Hey CHJ, thanks for the plug. I would love to see a copy of the report, assuming it’s not for a client or something you can’t share.
Erik Deckers
The report is client specific, but I may be able to post a non-client specific summary later this week.
Couldn’t get to posting a non-client specific synopsis last week. Look forward to it on Tuesday. Thanks!
I’m eagerly awaiting, but take your time.