Young creatives—back in the transitional years of the digital revolution in design—coveted Step-by-Step Graphics magazine. One reason, the price of the publication was expensive for university students. Not as expensive other trade journals, but college students did not have a lot of disposable income. The cost of art supplies ate up most of the budget. Another reason, there was one copy of the latest issue for twenty students. Magazine copies were placed in the fine arts building’s library. The main reason is obvious, university students devoured each issue in hopes of creating work inspired by the amazing artists and illustrators featured in each publication. That was the goal. Graduate and earn a living creating graphic and commercial art.
I used to enjoy reading articles in Step-by-Step Graphics magazine. The editorial content was one part inspiration, one part innovation and a healthy dash of technical craftsmanship. The periodical was the inspiration and trend source for many Gen X graphic design student. Of course, we were never called, labeled nor pursued as Gen Xers at the time. We were simply called students.
One memorable story—for me, at least—was the 1992 feature of a medical illustrator. There was a page devoted to perspective and painting—airbrush painting. What does a 30/60 prospective grid mean, and will I learn about it in this semester, I pondered many winters ago. I marveled at the color photos of the artist pencilling arrows on a perspective grid and drawing ellipses with a template. And all the tracing paper required to pull off one truly amazing image about how a pharmaceutical product responds to cholesterol molecules.
Rabbit trail. There used to be an old bookstore in Milwaukee’s downtown area that had back issue copies of Step-by-Step Graphics and other resources like Communcation Arts and Émigré. I bought these back issues and toted them back to university. Some of you may remember when Step-by-Step Graphics magazine’s cover logo design changed—sometime in the late 1980s—from the rectangle black box with “graphics” in script font under the words “Step-by-step” to the square reflection logo.
When I graduated, the digital revolution in design matured. The need for hands-on technical skills that I spent years learning dissipated as computer hardware and software flooded ad agencies and publishing houses. New digital skills were learned on the job. Learn quick or go hungry was the unwritten motto.
Step-by-Step Graphics magazine disappeared sometime around the appearance of the iPod. Today, if you are searching for pro tips on graphic design and illustration, you search for YouTube videos on the topic. Imagine the graphic design profession without the internet. Without YouTube. How did graphic arts and designers work before 2005?