Read anything and everything Seth Godin writes.
From Seth Godin:
used bookstores hate Amazon
And so do independent bookstores
Who vs. how many.
More marketing links than you can read…
Write a 31-syllable waka.
Publish the waka on your own blog, because no prestigious literary journal would waste the time to print it.
Used bookstore owners
hate Amazon. But why? The
staff and owners of
used bookstores know the hands and
faces of bibliophiles.