How to write a marketing poem

Step One:
Read anything and everything Seth Godin writes.

From Seth Godin:

used bookstores hate Amazon
And so do independent bookstores


Who vs. how many.


More marketing links than you can read…


Step Two:
Write a 31-syllable waka.
Step Three:
Publish the waka on your own blog, because no prestigious literary journal would waste the time to print it.

Used bookstore owners
hate Amazon. But why? The
staff and owners of
used bookstores know the hands and
faces of bibliophiles.

Lost in translation

From The Times:

The Prince of Wales has watercolours, it’s true, but it’s hard to imagine him getting to grips with the waka, with its 31 syllables, strictly arranged into five lines in the 5-7-5-7-7 structure. Akihito and Empress Michiko knock out four waka apiece for New Year’s Eve as well, reflecting on the year just gone by, and this year’s offerings were helpfully put out in English by the Imperial Household Agency last week. Translating poetry is notoriously difficult and the waka usually come out sounding as poetic as the instruction manual for a vacuum cleaner. Link.

Maybe if I translate my grocery list into Japanese it will sound poetic.