People buy bookcovers, not books

From Brand Autopsy:

“Borders recently tested a front-facing display strategy where more books were stocked with their covers, not spines, facing customers. Sales increased by 9.0%. The strategy was so successful, all Borders bookstores will be switching to the front-facing strategy in the next couple of weeks.” Link

From Rands in Repose:

“Anyone who has ever been in a bookstore knows that you’re not browsing books; you’re browsing covers.” (via Brocatus Link) Link

Silly me. I thought people bought books because of the words contained inside the covers.

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