From Brand Autopsy:
“Borders recently tested a front-facing display strategy where more books were stocked with their covers, not spines, facing customers. Sales increased by 9.0%. The strategy was so successful, all Borders bookstores will be switching to the front-facing strategy in the next couple of weeks.” Link
From Rands in Repose:
Silly me. I thought people bought books because of the words contained inside the covers.