Very excited about a mentoring opportunity with the Boys & Girls Club of Greater Milwaukee this afternoon. Last October I volunteered and really enjoyed sharing my knowledge and experience of graphic design with the students.

Here are my notes on the five basic elements of a print advertisement.

1. Headline
2. Subhead
3. Body copy
4. Visuals
5. Layout

A print ad includes other components (like, color, shape, logo, etc.), but these five elements are foundational to print advertising.