What will graphic design look like in twenty years?

Ah, ye ole Zip disk[1][2] circa 1990s. Once the preferred removable storage device for young graphic designers — now, well, . . . these days you will have to scavenge Amazon[3] or eBay to locate a Zip disk. Then you will need to find a Zip drive that will connect with a USB port in order to salvage any data.

Somewhere between the days of floppy disks, magnetic tape and CD storage,[4] the Zip disk was a practical way to transfer files from art department to pre-press department.

There were deadline nights in the art department — back when Friends and Party of Five were on network television. I would scramble with the rest of the design team to print out press proofs for a project. Then we folded all the proofs and color separations into a FedEx Envelope or Box. Next was to save all related files onto a Zip disk —the QuarkXpress document file, native Illustrator and Photoshop files, and fonts — and pack that into the FedEx package. One of the design team was tasked with driving the package to the FedEx dropbox by 7 p.m. pick up.

When I shared this story with an intern several months ago she displayed a perplexed facial expression. I took for granted the evolution of systems and technology experienced during my career in graphic design. It is something she may never fully appreciate. She will experience an entirely different progress of technological applications as she begins her career in advertising and marketing.

I told her that on those press nights a few of us at the office would use it as an opportunity to grab supper together at a favorite Mexican restaurant. Or maybe catch a movie. Some nights we would go play bowling as a team or hang out at the Village Cafe downtown. We were a twenty-something tribe of professionals working in an industry that was rapidly changing.

Kind of a reward for putting in long hours, she commented.

Yeah, I replied.

I wanted to continue sharing details of those days during the digital revolution in design, but stopped. She will have her own stories to share about those days when everyone used flash drives to transfer data. And how easier it was to upload PDF files from a laptop or mobile device to the cloud.

I cannot help but wonder what will graphic design look like in twenty years?

 

NOTES:


[1]Image originally posted: May 18, 2011. https://coffeehousejunkie.net/2011/05/18/anyone-remember-using-these-old-zip-disks-better/
[2]Christopher Phin, Think Retro: Who else kinda misses their Zip disks?, Macworld, January 27, 2015, accessed April 11, 2017 http://www.macworld.com/article/2875893/think-retro-who-else-kinda-misses-zip-disks.html.

[3]Amazon sells discontinued Iomega Zip disks (accessed April 11, 2017): https://www.amazon.com/Iomega-Formatted-reformattable-Discontinued-Manufacturer/dp/B00004Z83E

[4]History of Data Storage Technology, Macworld, May 5, 2016, accessed April 11, 2017 http://www.zetta.net/about/blog/history-data-storage-technology

I went to school for graphic design

Sharing this post[1] with you from nikography — plus my own story afterwards. Because graphic design is hard work.

i went to school for graphic design, and did not spend my nights getting drunk. instead, i worked my ass off, spent most of my outside-class time learning/trying/doing as much as possible, and then got an awesome job after graduating.

protip: if you’re lucky enough . . . to be in college, you should be spending all available time learning, trying, making things, messing things up, experimenting and READING. . . .

i didn’t waste a single day. and neither should you. build your momentum and go with it.

for the but-i’m-an-artist’s: you want money? learn a technical skill related to your field and get good at it. then get better at it. . . . just sayin’.

final note: i had a BLAST in college, and miss it like crazy. working hard does not mean no-fun-allowed, it means relax harder 🙂 [2][3]
nikography


I had the unique opportunity to enter a graphic design career during the transitional years of the digital revolution in design (somewhere between the Upper Peasealithic and Macolithic periods). The university offered computer graphics classes during the final year of the academic program called commercial arts. The degree was catalogued as a bachelors in science (as opposed to a bachelors in arts).

All other graphic design classes were hands-on, analog, technical application of composition, typography, illustration, photography, color theory, and so on. And for that fact, I am grateful.

One afternoon, during critique of students’ work a professor called two of my classmates out of the room. Most of the students knew why. One of the two owned a personal computer (yes, this is back in the paleolithic days before wifi, laptops, and mobile phones). They did their copy layout (design jargon for arranging blocks of advertising text — usually Lorem Ipsum — on a page) using a personal computer and printer. Then they inked over the print outs and submitted their work. Or so the rumors went.

No one else in the class owned a personal computer and had to lay out the text for a three-panel brochure by hand using rulers, graphite and non-photo blue pencils and rubylith film for color overlays.

The professor had caught them cheating. They denied using a computer to do the text layout. Hushed conversation relayed that they were nearly suspended for the act.

The recollection of that afternoon seems so arcane and archaic. The level of craftsmanship and skill required to accomplish print layout work was demanding. Each design student spent hours a day in the studio working on each project.

It used to take weeks of hand-lettering and composing mock-up pages before submitting the design samples for ad director and client reviews. Now it takes me a morning to generate three design layout drafts of a two- to four-page project.

The digital revolution allowed for faster turnaround of design projects, but graphic design is still hard work. It is something I try to impart to interns and young designers.

If graphic design is not good, hard, rewarding work, than you’re doing it wrong.


NOTES:


[1] The original post was shared from Tumblr, January 20, 2010. https://coffeehousejunkie.net/2010/01/20/nikography-i-went-to-school-for-graphic-design/

[2] orginal image via synecdoche

Cube bookshelf construction continues

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OR. This is not Minecraft, but there are a lot of cubes.

Can you have too many bookshelves? Well, by request, I built two more cube bookshelves from 1″x12″ and 1″x2″ pine boards. It was a fairly simple matter to draw out the blueprint for these shelves based on the previously built cube shelves.

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Managed to stain both shelves this past weekend. But as the outdoor temperatures cool, the drying time is longer. And I ran out of coffee. Plan to finish the cube shelves with a coat or two of poly.

Anatomy of print advertising

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Very excited about a mentoring opportunity with the Boys & Girls Club of Greater Milwaukee this afternoon. Last October I volunteered and really enjoyed sharing my knowledge and experience of graphic design with the students.

Here are my notes on the five basic elements of a print advertisement.

  1. Headline
  2. Subhead
  3. Body copy
  4. Visuals
  5. Layout

A print ad includes other components (like, color, shape, logo, etc.), but these five elements are foundational to print advertising.

The pleasure of drawing

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Nearly done with the back cover illustration. A brush is often forgotten in the process of keeping a clean drawing surface.

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Detail of the back cover illustration — a catfish. I have to admit — besides the firewheel flower blossom on the front cover — drawing the catfish was a pleasure.

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Front and back cover pen and ink collage drawing completed. Ready for the next phase — watercolor.

The purpose of drawing

The foundation of a great painting is a solid drawing. At least that was my goal when I worked on this book cover illustration for Orison Books. The collage features a firewheel — sometimes called Indian blanket — blossom, shotgun shell and expansive Texas landscape.

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Nearly completed pen and ink work on the cover.

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Detail of the firewheel flower blossom.

 

 

 

The purpose of thumbnail illustration

The purpose of thumbnail sketches is to advance the concept of artist, art director and editor to a final product. It seems like a lot of busy work, but three elements are essential: brainstorming, mind-mapping and closing the gap. The following images illustrate the process of thumbnail sketches as it relates to a book cover illustration. DSCN3558[sqr-tilt] Three thumbnail cover comps presented to the publisher a couple months back. DSCN3560[sqr-tilt] Full-size book cover sketch to gauge color temperature and composition of elements.

What is your creative space?

An open window to creative space

The window is open on a warm late May day and a cool mountain breeze  moves the curtains like papery fingers. Occasionally, I glance at the Japanese maple outside or the grape vine wildly clinging to a handmade, crude trellis of found pine limbs….

[read more]

UPDATE: This blog post is available as part of an audio podcast.

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E-book: This blog post will be featured in a forthcoming e-book. More details coming soon.

Just a few of the books I designed during the last few weeks.

Check out this old Apple Computer ad for the late 1990s. #design #apple #mac