Unbound sketchbook

What do you do when you find a 15-year old sketchbook with at least two dozen blank pages at the end of it? This sketchbook was something used many years ago to compose page layouts ideas.

It may be that as a young graphic designer I required the use of pen, ink, and paper to organize thoughts and ideas before turning to the digital tool of computer and software to complete a magazine page layout. Or a book layout. Or whatever design project it was that I was working on at the time.

Even back then, a lot of creatives were skipping the hand-drawn phase of graphic design and moving to digital sketches. I was one of those designers too. It did not take long to adapt to digital sketches using Quark Xpress or PageMaker. External and internal clients did not understand these hand-drawn sketches. I quickly understood that these initial sketches were best served between fellow creatives. A form of pictorial shorthand.

Sketches using human figures engaged clients. A point of connection. Composing advertisements and editorial layouts was enjoyable. Even when it was poorly drawn it was pleasurable. It was exciting to explore and play out ideas on pages. To balance text and image. To push the elements toward asymmetrical tension.

Sometimes referred to as “mock ups” or “work ups,” these comps (jargon for compositions) often featured ad copy or editorial headlines that I wrote. I preferred writing my own copy rather than using dummy copy, greeking, or some other form of gibberish used to represent where text was to be placed in design compositions.

These sketches bring back a lot of memories. Projects completed. Projects that never were approved. Abandoned. Like the craft of sketching designs and ideas.

I needed something to prop up the office laptop computer in order to avoid a kink in my neck as I work on print and web design tasks. MacBook Pros are not ergonomically designed. An old keyboard was located. And then a Kensington trackball mouse. And an old, unbound sketchbook. That did the trick.

This work-from-home solution is not ideal. There are days when my children see that I spend most of the time reading and replying to emails, joining video conferences, and moving file icons across the desktop to various folders synched to cloud-based servers. Graphic design looks so different from the point at which I joined the trade. It is less tactile.

The national safe-at-home quarantine allowed me to build a wood desktop and a wood stand-up-desk solution for the laptop, keyboard, trackball workplace arrangement. And the 15-year old sketchbook? Well, paging through the collection of ideas and designs. . . after a long hiatus, I began sketching and drawing on the empty pages at the end of the book.

What will graphic design look like in twenty years?

Ah, ye ole Zip disk[1][2] circa 1990s. Once the preferred removable storage device for young graphic designers — now, well, . . . these days you will have to scavenge Amazon[3] or eBay to locate a Zip disk. Then you will need to find a Zip drive that will connect with a USB port in order to salvage any data.

Somewhere between the days of floppy disks, magnetic tape and CD storage,[4] the Zip disk was a practical way to transfer files from art department to pre-press department.

There were deadline nights in the art department — back when Friends and Party of Five were on network television. I would scramble with the rest of the design team to print out press proofs for a project. Then we folded all the proofs and color separations into a FedEx Envelope or Box. Next was to save all related files onto a Zip disk —the QuarkXpress document file, native Illustrator and Photoshop files, and fonts — and pack that into the FedEx package. One of the design team was tasked with driving the package to the FedEx dropbox by 7 p.m. pick up.

When I shared this story with an intern several months ago she displayed a perplexed facial expression. I took for granted the evolution of systems and technology experienced during my career in graphic design. It is something she may never fully appreciate. She will experience an entirely different progress of technological applications as she begins her career in advertising and marketing.

I told her that on those press nights a few of us at the office would use it as an opportunity to grab supper together at a favorite Mexican restaurant. Or maybe catch a movie. Some nights we would go play bowling as a team or hang out at the Village Cafe downtown. We were a twenty-something tribe of professionals working in an industry that was rapidly changing.

Kind of a reward for putting in long hours, she commented.

Yeah, I replied.

I wanted to continue sharing details of those days during the digital revolution in design, but stopped. She will have her own stories to share about those days when everyone used flash drives to transfer data. And how easier it was to upload PDF files from a laptop or mobile device to the cloud.

I cannot help but wonder what will graphic design look like in twenty years?

 

NOTES:


[1]Image originally posted: May 18, 2011. https://coffeehousejunkie.net/2011/05/18/anyone-remember-using-these-old-zip-disks-better/
[2]Christopher Phin, Think Retro: Who else kinda misses their Zip disks?, Macworld, January 27, 2015, accessed April 11, 2017 http://www.macworld.com/article/2875893/think-retro-who-else-kinda-misses-zip-disks.html.

[3]Amazon sells discontinued Iomega Zip disks (accessed April 11, 2017): https://www.amazon.com/Iomega-Formatted-reformattable-Discontinued-Manufacturer/dp/B00004Z83E

[4]History of Data Storage Technology, Macworld, May 5, 2016, accessed April 11, 2017 http://www.zetta.net/about/blog/history-data-storage-technology