What will graphic design look like in twenty years?

Ah, ye ole Zip disk[1][2] circa 1990s. Once the preferred removable storage device for young graphic designers — now, well, . . . these days you will have to scavenge Amazon[3] or eBay to locate a Zip disk. Then you will need to find a Zip drive that will connect with a USB port in order to salvage any data.

Somewhere between the days of floppy disks, magnetic tape and CD storage,[4] the Zip disk was a practical way to transfer files from art department to pre-press department.

There were deadline nights in the art department — back when Friends and Party of Five were on network television. I would scramble with the rest of the design team to print out press proofs for a project. Then we folded all the proofs and color separations into a FedEx Envelope or Box. Next was to save all related files onto a Zip disk —the QuarkXpress document file, native Illustrator and Photoshop files, and fonts — and pack that into the FedEx package. One of the design team was tasked with driving the package to the FedEx dropbox by 7 p.m. pick up.

When I shared this story with an intern several months ago she displayed a perplexed facial expression. I took for granted the evolution of systems and technology experienced during my career in graphic design. It is something she may never fully appreciate. She will experience an entirely different progress of technological applications as she begins her career in advertising and marketing.

I told her that on those press nights a few of us at the office would use it as an opportunity to grab supper together at a favorite Mexican restaurant. Or maybe catch a movie. Some nights we would go play bowling as a team or hang out at the Village Cafe downtown. We were a twenty-something tribe of professionals working in an industry that was rapidly changing.

Kind of a reward for putting in long hours, she commented.

Yeah, I replied.

I wanted to continue sharing details of those days during the digital revolution in design, but stopped. She will have her own stories to share about those days when everyone used flash drives to transfer data. And how easier it was to upload PDF files from a laptop or mobile device to the cloud.

I cannot help but wonder what will graphic design look like in twenty years?

 

NOTES:


[1]Image originally posted: May 18, 2011. https://coffeehousejunkie.net/2011/05/18/anyone-remember-using-these-old-zip-disks-better/
[2]Christopher Phin, Think Retro: Who else kinda misses their Zip disks?, Macworld, January 27, 2015, accessed April 11, 2017 http://www.macworld.com/article/2875893/think-retro-who-else-kinda-misses-zip-disks.html.

[3]Amazon sells discontinued Iomega Zip disks (accessed April 11, 2017): https://www.amazon.com/Iomega-Formatted-reformattable-Discontinued-Manufacturer/dp/B00004Z83E

[4]History of Data Storage Technology, Macworld, May 5, 2016, accessed April 11, 2017 http://www.zetta.net/about/blog/history-data-storage-technology

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