Tag: social media

Learn what your social media specialist should know

In a recent podcast workshop, a social media strategist said, “Just because you build it doesn’t mean anyone will hear it.” Today I spent the morning writing a report on podcasting with that thought in mind. Here’s a summarized, abridged version of Erik Deckers’s list of questions to ask your social media expert:

  1. Does your social media consultant avoid using Twitter?
  2. Who are your social media followers?
  3. Do you have a social media strategy?
  • 5 Questions To Ask After Your Social Media “Expert” Has Started

Keep in mind that social media isn’t a cheap promotional tool. It’s a conversation.

How to improve your social media agenda

If you’re stuck in a traditional media organization where executives thing Twitter is something birds do or look blankly at you when you suggest posting videos to Vimeo, then check out Mashable’s tips list.

1. Share Content
2. Curate Conversations
3. Engage Audiences
4. Promote Your Presence
5. Customize the Experience
6. Track Everything

You’ll find links to all sorts of social media tools and resources.

Link: 6 Crucial Social Media Tips for Traditional Media

“Facebook Friends”

I remain suspicious, however, of anyone who argues that online social networks, like Facebook, will revolutionize human interactions. Whenever I encounter some utopian celebration of Facebook, I always go back and read some Jane Goodall, or Robert Sapolsky, and remind myself that our social lives haven’t changed that much since we were hairy apes patrolling the African forest. In fact, the most obvious parallel for just about every primate troop remains high school. It’s not that Facebook doesn’t matter – it’s just that our social lives are stubborn things, and tend to revolve around the same constants regardless of the technology.

Jonah Lehrer, “Facebook Friends,” The Frontal Cortex (via somethingchanged)

Social Media Marketing Report

fluffynotes:

According to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009, 88% of marketers are now using social media in some form and 72% have begun within the last few months.

Key findings from the data conclude that:

  • Small-business owners are more likely to use LinkedIn than employees working for a corporation.
  • Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women).
  • For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch.
  • Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use.
  • Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly moreso than the other groups

SocialMediaMarketingIndustryReport.pdf (application/pdf Object)

mutually assured humiliation

Young people may regret tomorrow what they make public today but I think we will all be protected by the doctrine of mutually assured humiliation (I won’t dig up your college-party picture if you don’t dig up mine).

Jeff Jarvis, “Openness and the Internet,” BusinessWeek (via somethingchanged)

Field notes

// searching on new native press. see book titled ‘overpopulation.’ tweetdeck updates w/ ‘A child dies every 8 seconds due to unclean water’

Field notes

// i’m having trouble focusing with tweet deck erupting like 4th of july fireworks. turing off tweet deck, now. check ya’ll later.

Twitter is like golf. I feel like an idiot for doing it, but I have to admit that sometimes it’s fun.

The Ad Contrarian (via somethingchanged)

You are not your device

somethingchanged: peterwknox: notthatkindagay:(via skimmingthesurface)

the experience we’re having right now is less interesting than what we’ll tweet about it later

fluffynotes: somethingchanged: topherchris: Renny Gleeson breaks down our always-on social world — where the experience we’re having right now is less interesting than what we’ll tweet about it later. Ted Talk

Interview: Seth Godin on How Often to Post to Your Blog

From AdAge.com:

Seth Godin: My goals in blogging are:

  1. To spread ideas
  2. To put my ideas out there and get them out of the way of the next idea
  3. To encourage people to add alacrity to their diet

I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn’t increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.

Hence, the compromise on daily.

Link

Naked conversations

The big story is not about blogging. It’s not about Twitter, YouTube, Facebook, Friendfeed or whatever.

It is about..

Cheap. Easy. Global. Media.

CheapEasyGlobal is the big story.

(via Gaping Void)1

NOTES:
1) Hugh MacLeod, “cheapeasyglobal,” July 13, 2008, Gaping Void, accessed July 31, 2008, http://www.gapingvoid.com/Moveable_Type/archives/004603.html (page not available)