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In the late eighteenth century, advances in steam-powered presses and machine-made paper and ink made books affordable for the masses. Before that, a family might have a Bible, but only the clergy and aristocrats owned books. According to technology historian Cathy Davidson, the sudden flood of cheap, popular books alarmed preachers, teachers, parents, and our Founding Fathers. They feared that wild tales of anarchy and romance would corrupt girls and workmen; that “novels” would ruin democracy, cause youth to lose their ability to concentrate on serious subjects, and would forever corrupt American morals. Presidents Thomas Jefferson and John Adams both wrote impassioned denunciations of the horrors of reading fiction. 

One by one, the buffers between what people want and what the media can afford to deliver have been stripped away. Broadcast TV was deregulated, and cable and satellite TV arose in a wholly post-regulation era. As newspapers fell during the rise of the Internet, and fell faster because of the 2008 recession, the regional papers fell hardest. The survivors, from The New York Times to the National Enquirer, will be what British newspapers have long been: nationwide in distribution, and differentiated by politics and class. The destruction of the “bundled” business model for newspapers, which allowed ads in the Auto section to underwrite a bureau in Baghdad; the rise of increasingly targeted and niche-ified information sources and advertising vehicles; and the consequent pressure on almost any mass offering except for sports—all of these are steps toward a perfected market for information of all sorts, including news. With each passing month, people can get more of what they want and less of what someone else thinks they should have.