How Much is a Magazine’s Content Worth? (http://www.foliomag.com/2009/how-much-magazine-s-content-worth-part-one)

// was asked this weekend if i still blog: yes, no, blogging is so 2004… blogging is not publishing, publishing is not blogging…

According to ABC, for 395 newspapers reporting this spring, daily circulation fell 7% to 34,439,713 copies, compared with the same March period in 2008.

editor and publisher

The (read) sky (between) is (the) falling (lines)

AdAge.com opens an article with these dismal facts:

Newspaper ad revenue fell almost $2 billion in the third quarter for a record 18.1% decline, according to new statistics from the Newspaper Association of America. What’s worse, newspapers’ online ad revenue fell for the second quarter in a row.

Link

In another, companion article titled “Huffington Post More Valuable Than Some Newspaper Cos.,” AdAge.com offers this regarding blog value versus newspaper value:

The [$100 million] funding means Arianna Huffington’s news blog is now considered more valuable by its backers than quite a few publicly traded newspaper companies…

Link

The irony is that The Huffington Post “rarely provide original content” (to quote myself) but “select and repackage… information.”

In a CJR piece by Robert Kuttner with an urgent deck that reads “Newspapers have a bright future as print-digital hybrids after all — but they’d better hurry,” he writes of an interview with a 21-year old colleague. In their conversation he attempts to establish an argument in defense of the printed newspaper. Mr. Kuttner writes:

By now I was feeling very last century. And then Ezra… handed me a trump. You have one thing right, he volunteered. The best material on the Internet consistently comes from Web sites run by print organizations.

Link

My take away is this:

  1. Newspapers that don’t adapt to the print-digital hybrid should go the way of the buffalo.
  2. Newspapers that embrace the print-digital hybrid should do so quickly and reorganize as a news organization using the full depth of the new media platform. After all, newspapers are content providers who have been relying on a single (print) platform too long.
  3. The Huffington Post is funded. In a little known interview, the publisher of World magazine made the following statement:

As public companies that do most of the news-gathering cut back on their investments… We see an opportunity to increase news resources in the non-profit world. We may be looking at a paradigm shift in this industry from for-profit news-gathering to non-profit news-gathering.

// i just stumbled through a few mountains of self-published books. FURcryinoutLOUD! UG-lee. hire an editor and a graphic designer.

You’re kidding, right? Magazine ad sales increase?

Ad pages in the monthly magazines’ January through September issues had fallen 7.4% from 2007, according to Media Industry Newsletter. The first nine months of 2007, by comparison, slipped only 1% from 2006. Before that, we’d seen a few years of gains.

Okay, so maybe it is not all bad.

The Economist… presented a crisp example of excellence in editorial, ad sales, circulation and marketing. Women’s Health continued its ascent…. Every Day With Rachael Ray even reversed the newsstand decline of first-half 2007.

Some Bright Spots in a Gloomy Year for Magazines

book publisher crowds the short head

This is amazing. From Publishers Weekly:

After scrambling to meet the overwhelming demand for its Sarah Palin biography… indie Epicenter Press has signed an exclusive distribution deal with Tyndale House. Tyndale has gone to press for 250,000 copies of the paperback about the newly minted Republican vice-presidential candidate and will begin shipping the books on September 10. Link

The little indie publisher I work with would love to secure a deal like that with our published authors. Oh, wait… it get’s better. Again from Publishers Weekly (just a few days later):

Tyndale House has ordered a second printing of 100,000 copies for Sarah: How A Hockey Mom Turned the Political Establishment Upside Down… Link

Here’s a dirty little publishing reality; how many of those books that ship to retailers will be returned to the publisher? Somewhere between 28 to 40 percent of books published return to the publisher (98,000 to 140,000 copies to return and recycle.). Unless, of course, you have a Dan Brown or Sarah Palin on your frontlist. But even then, consider the crowded head of publishing a best-seller versus a long tail best-seller like The Hobbit (selling, on average, over 1 million copies annually for more than 70 years). Working for an indie publisher, the hope is that I discover a long tail book that increases in value and enriches the world with beautiful literature and not waste the company’s efforts on immediate sales gratification.

*Further reading on the long tail here, here and here (notice that none of the links are to Wikipedia).

From the Editor’s Desk


Editor’s desk
Originally uploaded by coffeehouse junkie
“May the wind take your troubles away…”
—Son Volt, “Windfall” from the Trance album

A hiatus from blogging was needed and taken. Many reasons exist for disconnection from the matrix—the blogosphere—which I may detail later. The primary reason is that I could not maintain the luxury of blogging and accomplish work-related tasks.

After Christmas, and during the following six months, I released seven projects to the market: this book and this book (both with new forewords) as paperbacks, another book for this organization, a new book and accompanying audio book (which I produced), a childrens book and an academic teachers planner for the coming school year. That may not mean a lot to most of you. But consider that each project requires a minimum of 480 to 960 hours to complete, there are more than 1000 hours (using a standard workweek of Monday to Friday for measurement) from January 1 to June 30, and I am only one designer/editor/marketing director/manager/publisher. Needless to say, work hours for me did not fit into a standard 40-hour work week. In fact, it was more often than not that I was working as early as 8 a.m. and finished around midnight or later. This took a toll on me physically, mentally and spiritually.

A respite was needed. So I took off three and a half weeks. I pointed the auto to parts unknown and hit the road in search of coffee houses and lost threads. Three thousand miles were traveled. For five nights during the journey, I slept in a different bed each night. For four nights, I spent in a cabin miles from the nearest phone and six miles from the closest town which is not marked on most maps. Three times I got lost. Twice it was my fault. Once it was not, but that once was a beautiful distraction.

I don’t know if the wind really “takes your troubles away.” I don’t know if I found those lost threads. I did find a couple excellent coffee houses (remind me to tell you where to find a Boris Latte). I’m back in Asheville now. I guess it is time to reconnect and get back to work.

Targeting your book’s demographic? Or manufacturing your book’s audience?

Positioning one’s book in an already cluttered publishing arena is essential. Niching-down is another way of targeting a reader audience. Consider horror novels with all the sub genres: macabre, goth, post-apocalyptic, mystery, Victorian, etc. Authors and agents understand that before a manuscript is finished it needs to fit a market. Genre-defying books tend to be a challenge to position and are often avoided by major publishers. Is it a mystery or romance or high literature?

Cory Doctorow appears to either be a happy capitalist or a guerrilla marketeer by taking advantage of his online prominence (secure, soft market) and publishing leverage (200-copy give-aways are not cheap if one considers obscene postal rates) to penetrate a teen reader market.

“Since this book is intended for high-school-age kids, my publisher has agreed to send 200 advance review copies of the book to school newspaper reviewers, along with the same press-kit… (actually, the school kit has even more stuff — it also includes a signed personal letter explaining why I wrote this book and why I hope kids will read it).” (via Boing Boing) Link

Strategically this is a smart move—even for smaller, independent publishers. The best marketing device is the actual product. However, I wonder if offering a free downloadable preview—or entire book—would be more effective. Why bother with book reviewers? The actually end-user, the reader, is the one who will purchase the product—not the high school book reviewer.

What editors do

From The New Yorker:

Editing takes a variety of forms. It includes the discovery of talent…. It can be a matter of financial and emotional support in difficult times…. an editor ordinarily tries to facilitate a writer’s vision, to recommend changes… that best serve the work…. editorial work is relatively subtle, but there are famous instances of heroic assistance: Ezra Pound cutting T. S. Eliot’s “The Waste Land” in half when the poem was still called “He Do the Police in Different Voices”; Maxwell Perkins finding a structure in Thomas Wolfe’s “Look Homeward, Angel” and cutting it by sixty-five thousand words.

Link.

Books that… Take Your Breath Away

It is all about packaging, whether one likes it or not. The British design/publishing company knew that when they released their catalog of books produced in cigarette packaging.

When browsing bookstore shelves the standard trade paperback size becomes overwhelmingly boring. Packaging matters. Cover design matters. Page layout matters.

Anyone who has ever been in a bookstore knows that you’re not browsing books; you’re browsing covers. To have a chance in a sea of covers, you’ve got to have a compelling visual that grabs people.

(via Andre Brocatus) Link.

If a designer can make a book’s packaging and cover attract a reader, the page layout and text should create a literary (and art) experience with an archaic technological device–a book.

Subcriptions Down? Here’s some help.

For magazine publishers who are moaning about the plummeting subscription numbers, a word of advice from AdPulp (via 5280) Link.

To sell ads, you’ve got to attract a worthwhile audience. To attract an audience, you’ve got to give them compelling content. All of which convinces me that good journalism can be good business.

You know what the key ingredient to this success story is?

…we’ve had to more than triple our staff and increase our editorial budget…

Well, duh. Magazine publishers–still asking questions?

Write Stuff: The Economics of Writing: 0

The first in of a series titled “The Economics of Writing” appears here on Write Stuff. Let’s face it, every writer wants to be #1 on the NYT bestseller list. No writer wants to find copies of their beloved manuscript on the $1 rack at Barnes and Noble. Which means every writer wants to succeed. In order to succeed one needs a plan. I began writing this piece as a way to re-examine my writing/publishing strategy.

D’licious Magazine release party a success


large crowd at release party

great food

great beverages

great entertainment

Hot off the press!

They arrived yesterday–thousands of them.

Last night I received copies of the debut issue of D’licious Magazine. There’s something special–magical–about holding months of hard work, long hours and gallons of coffee in the final form of the printed product. Join me Saturday night for the d’licious magazine release party!

Here’s the details:

Saturday, August 5, 2006 from 7:00pm– until
Contact: D’licious Magazine at info@dliciousmag.com

D’licious Magazine will debut its premier issue. Come experience a taste of Asheville’s cuisine, entertainment, breweries and wineries at the Haywood Park Ballroom (1 Battery Park Ave., Asheville, NC 28801) underneath the Haywood Park Hotel in the heart of downtown Asheville.

Food and beverages provided by: Belly of Buddha Catering, the Flying Frog Cafe, the Frog Bar and Deli, Biltmore Estate Stable Café, Thai Basil, Hannah Flannigans, Skully’s Signature Dine & Drink, Digable Pizza, Greenlife Grocery, Sweet Monkey Bakery & Catering, Clingman Ave. Coffee and Catering, Zuma Too: Chef Oso’s Culinary Passport, Haywood Road Market, Sclafani Distributors, the Biltmore Estate Winery, Hanover Park Winery, the French Broad Brewing Company, Highlands Brewery and the Pisgah Brewery.

Additional sponsors: The Westville Pub, Kabloom, 96.5 WOXL, and the Art of Microbrewing by Stephen Patrick Boland and Kevin Marino.

Entertainment by: David Stevenson, Cabo Verde, Free Planet Radio and Jen and the Juice.

Purchase tickets today: The Haywood Park Hotel, The French Broad Brewery, Greenlife, Hannah Flannigans, Clingman Ave. Coffee and Catering, Skully’s Signature Dine & Drink, The Haywood Road Market, Orbit DVD and Diggin Art.

Tickets are $25 in advance and $35 at the door.

It is official — d’licious magazine release party!

d’licious debut: magazine release party!
Saturday, August 5, 2006 from 7:00pm– until
Haywood Park Hotel Ballroom, 1 Battery Park Ave., Asheville, NC 28801
Contact: Cody Stokes at cody@dliciousmag.com

On Saturday August 5th D’licious Magazine will debut its premier issue as Asheville’s one and only food and beverage magazine. Come experience a taste of Asheville’s cuisine, entertainment, breweries and wineries from 7:00pm until after midnight at the Haywood Park Ballroom underneath the Haywood Park Hotel in the heart of downtown Asheville.

Participating will be: Belly of Buddha Catering, the Flying Frog Cafe, the Frog Bar and Deli, Biltmore Estate Stable Café, Thai Basil, Hannah Flannigans, Skully’s Signature Dine & Drink, Digable Pizza, Greenlife Grocery, Sweet Monkey Bakery & Catering, Clingman Ave. Coffee and Catering, Zuma Too: Chef Oso’s Culinary Passport, Haywood Road Market, Sclafani Distributors, the Biltmore Estate Winery, Hanover Park Winery, the French Broad Brewing Company, Highlands Brewery and the Pisgah Brewery.

Additional sponsors will be: The Westville Pub, Kabloom, 96.5 WOXL, and the Art of Microbrewing by Stephen Patrick Boland and Kevin Marino.

Entertainment for the evening will be: David Stevenson, Cabo Verde, Free Planet Radio and Jen and the Juice.

Tickets can be purchased at the following locations: The Haywood Park Hotel, The French Broad Brewery, Greenlife, Hannah Flannigans, Clingman Ave. Coffee and Catering, Skully’s Signature Dine & Drink, The Haywood Road Market, Orbit DVD and Diggin Art.

Come and support D’licious Magazine for its debut in Asheville.

Tickets are $25 in advance and $35 at the door. Hors’ Doeuvres and beverages will be included in the ticket price.

Pineda, poetry and thoughts about small press publishing

Really enjoyed the reading by Jon Pineda last week. (I would have written about it earlier, but I had a cantankerous iBook that refused to operate to my satisfaction. Thus delaying this post until today.) Being half Pinoy (or Filipino), Pineda explores themes common to those who have been removed from their heritage. He is now discovering it through poetry. The book’s epigraph sums up his theme: “It’s what always begins/In half dark, in half light” — José Gracia Villa.

He read exclusively from his award-winning book, Birthmark. Poems read included, “Matamis,” “Wrestling,” “Arboretum,” “Night Feeding,” “Birthmark,” and others.

The poem “Wrestling” still haunts me:
“At our first match, I wrestled a guy/I had met summers ago at a Filipino gathering, … a few of the boys pinned my shoulders against a tree//while one punched me.”

“I watched the clock as I locked a breath inside his throat.”

I wanted to buy a copy of Birthmark that night but I only had $6 in my pocket and the cover price was $14.95. This displeased me greatly for I wanted a signed copy of Jon Pineda’s book. Why is it that poets cannot afford poetry books? After working on a book project for the last six months, I know that the book (most likely) costs less than $4 to manufacture. This is not the poet’s fault. I recently bought two books at another reading (which is probably why I only had $6 left). One book was a 275-page hard cover book for $18.50 while the other book was a 57-page soft cover book for $16.95. The poetry book was the skinny, expensive book.

Maybe that’s why readers don’t read as much poetry–there’s not much to read for 17 bucks. Forgive me again. This is not the poet’s decision. I understand why this happens. Poetry publishers supposedly schedule small press runs–maybe 500 to 3000 copies per printing. With those quantities, the book production costs range from $3 to $6 per copy–possibly higher. Add mark-up for retail distribution and the cover price is logically $16.95 per copy.

I’d like to challenge that system. If poetry publishers offered a subscription based books program (i.e. an annual subscription offering three to four books), then they could print with more efficiency and pass the savings to readers. As it is currently, poetry publishers risk a lot and have to build that risk into the cover price. For example, if an independant small press offers a poetry book subscription of $39.95 for their annual series of four books, then they could operate with less risk due to the fact that they have a defined audience (i.e. subscribers) rather than a hopeful audience (i.e. retail outlets).

Why read newspapers? Duh, for the comics.

Over the last few months I’ve been working on a comic strip which is scheduled to be published in a local ‘zine. During the course of this adventure I researched the whole comics in newspapers relationship. Here’s some interesting discoveries:

From David Astor for Editor & Publisher, November 4, 1989

“Comics are still the second-best-read features in the newspaper next to the headlines,” he declared. “[Readers and editors] love comics and need them. They’re a very important part of the paper.”

[Mort] Walker said this year’s war between the two Dallas dailies over Universal features illustrates just how important papers think comics are.

“And one of the reasons for the continued interest in comics is that comics are continually interesting,” observed Walker, citing “new blood” over the years such as Doonesbury by Garry Trudeau of Universal, The Far Side by Gary Larson of Universal, and Calvin and Hobbes.

From The City Review:

While the “comic strips” of many newspapers is always one of their best-read features, “editorial” cartoons” have focused on political and sociological topics.

This one is more about the business side of newspapers, but I thought it was interesting.

From business journalist Dana Blankenhorn:

Without classified ad revenue, most newspapers would cost subscribers $1/issue or more, dropping circulation through the floor. Newspapers don’t make a profit from their Web operations, either. Yet they’re expected to post their stories on this medium-with-no-return until, when exactly? It’s the search engines that are making the big money, after all – whether they’re true engines or just link aggregations – those are the news front pages for most Netizens.

The last bastion of a newspaper’s strength is its authority as a “thought leader” for the community. The people it picks for its editorial board, the columnists it chooses to publish – they’re all vetted through a careful, decades-long process for writing ability, reporting ability, and (most of all) fealty to the paper’s hierarchies and financial interest.

Again, this doesn’t have anything to do with comic strips, but is an interesting piece about Asheville’s “unusual” newspaper market.

“Gannett growing in weekly market, ranks No. 1 among owners”, by Chas J. Hartman, and Al Cross:

In western North Carolina, where Gannett owns the Asheville Citizen-Times and its two offshoot weeklies, the Haywood County News and Black Mountain News. The latter weekly, which predated Gannett ownership, is listed in E&P’s database. Gannett’s other Asheville non-dailies are the quarterly magazine Blue Mountain Living and the monthly magazines Mountain Maturity and WNC (Western North Carolina) Parent.

There are an unusually large number of independent niche publications in the relatively small Asheville metro area. Weeklies include the Asheville Daily Planet, Asheville Global Report, The Asheville Tribune and Mountain Xpress. The last paper is the only one in E&P’s database.

Oh, Look What the Postman Delivered

Yesterday afternoon, I received my first royalty check from my publisher. I thought about celebrating, but then I looked at the amount… it should cover this week’s bus fare. I didn’t expect a big fat royalty check; after all it is a small poetry book by a virtually unknown character. I do find it curious that it’s delivery coincided with the birthday of American poet Emily Dickinson (she only had seven poems published in her lifetime).

Most (if not all) the books were sold through online retailers, and almost half the books were purchased in the last three months.

So, thanks to those who purchased Late Night Writing. The sophomore book cometh soon.

For those who haven’t purchased Late Night Writing… it makes a great gift. Or as my brother put it: “I have it displayed in the most predominant room in the house, the bathroom. I can’t tell you how many times I have enjoyed reading through this quality reading product. But a rough guess is at least once a day.” No, I didn’t pay him to write that.

So, next time you pick up a roll of toilet paper, remember to purchase a copy of Late Night Writing for that special room in your home. Here’s a list of places where you can find Late Night Writing. It is also available at Amazon.com, Abebooks.com, Alibris, Powell’s Books and Barnes & Noble.

One reviewer wrote: “Late Night Writing is easy, feeling-good reading, almost like a Rimbaud sobering up with Miles Davis over tequila sunrises at Venice Beach on a windy September late afternoon.”

Another reviewer wrote: “[T]hese poems are for & of the quiet moments we mostly overlook & are doomed to lose, snapshots of what’s been lost. This collection provides a kind of recollection & understanding,… in that space where we are alone with memory & desire.”

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THE INDIE, November 2005

The November issue of The Indie hit the streets last week.

BANNER STORY/HEADERS:
– “A Parking Snarl On Battle Square” by Michael Hopping
– “Human Needs Coalition Fights GOP Budget Attack” by Tim Wheeler/People’s World Weekly.

REVIEWS & INTERVIEWS:
– “The Year of Magical Thinking” (book review) by Michael Hopping
– “Writing and the World of the Library: An Interview with Umberto Eco” by Gaither Stewart.

COLUMNS:
– “Like a Rolling Stone: The Spirit of the Bonfire” by Pasckie Pascua
– “Writing, Painting and Thoughts about Spirituality from a Coffeehouse Junkie” by Matthew Mulder
– “Letters from Rome: The Greeks and Us” by Gaither Stewart

Plus much more…

To obtain FREE copies of the October issue…
go to The Indie website.
or write:

The Indie
70 Woodfin Place, Suite 01
Asheville NC 28801

or call:

Tel # (828) 225 5994

Positioning Poetry: part two

A few days ago, I mentioned that I had called the publisher of my first book. He reminded me that most poets seem to be elated that they have their words captured between covers and they don’t market or sell their books. I am not naive in thinking I’ve arrived because I’ve published a book of poetry. I knew distributing a collection of poems would be a difficult activity and it has. So, after careful research, I released the book quietly with the intention of putting copies of Late Night Writing into the right hands.

I sent copies to a few editors I knew (and some I didn’t) and to a few magazines that review small press poetry. A very nice review was written out of that effort (see The Indie’s review). The next phase in promotions was to send copies of the book to writers and poets whom I respect. Another kind review was written by an author/editor.

Part of the reason for directly and indirectly soliciting reviews is because publishers think in genres. Publishers know (or think they know) where the audience is who will buy their books. So, the publisher reviews a manuscript and labels it “beat poet” or “slam poet” or “activist poet” and then packages it in a manner that attracts that specific audience. By including reviews or endorsements, a publisher is assisted in targeting the correct market (i.e. audience by association).

At times, I am almost embarrassed to show people Late Night Writing because its dated. Well, dated for me anyway. Many haven’t read it. So, it would be considered new material. A couple of those poems I’ve been crafting for over ten years. I’m done with it. I want to move on and have. Most of the poems included in Late Night Writing were completed before the fall of 2002. So, I’m itching to publish the next collection. Originally scheduled for this March, it has been delayed for various reasons.

Positioning Poetry

A few days ago I talked with my publisher about the state of affairs with my first book. Needless to say, sales are dismal for poetry books (especially for an unknown writer like myself). However, that first book was devised to be a quiet release.

The intent of the book was to collect some published and previously unpublished poems to give to gatekeepers and other influential people. It was dedicated to family and friends and tended to represent more of my personal verse poetry (i.e. autobiographical). But I also added a few free verse poems, which incorporated universal themes. This was to position my poetry the way a cover letter and resume position a prospective employee. More on that later.

RE: Open Letter to POETRY Magazine

Sunday evening I came across this Open Letter to POETRY magazine from Charles Ries.

A few years ago I felt it was my duty to subscribe to POETRY. I was curious. I wanted to see the top of the mountain. I wanted to see what the best writers wrote. And for two years I read most or all of the issues you sent me. I looked into their pages and asked, “What makes this poem great?” “What makes this writer unique–exquisite?”

That said; I struggle to feel engaged with most of the work you publish.

I have mixed thoughts and emotions about what he wrote in his open letter. My initial thought was kinship in regards to feeling engaged with some of the content POETRY publishes. However, after reading the October 2004 issue (which I purchased from a local retailer), I decided it was time to subscribe to one of the flaghips of academic poetry. Frank Bidart’s poem “The Third Hour of the Night” captured my attention (and my few remaining dollars). I guess I agree with Mr. Ries in that POETRY is a journal for the academic writers and their readers. But isn’t that the point? If you were looking for well written non-academic poetry there are plenty of small press poetry magazines you can find and enjoy.

I suspect the real issue is high art versus subculture. By no means is poetry considered part of the American mainstream. However, it’s more likely the subculture of small press poetry will be less than a footnote in American literature. Whereas the subculture of POETRY magazine will provide notable poets like Hecht and Gluck. The reason the American consciousness remembers Robert Frost and Carl Sandburg is because they devoted most of their life to the high art of letters. Equally passionate are the small press poets who bleed their life into their noteable yet mostly unrecognized works.

For better or worse, I am part of the second category. Yet I struggle to be challenged by the work of most small press poets. That’s why I decided to subscribe to POETRY. I consider it part of my ongoing education in crafting poetry. That’s why I read the academic writings of American poets like the late Anthony Hecht. In his last published book The Darkness and The Light, he wrote:

Nothing designed by Italian artisans
Would match this evening’s perfection.
The puddled oil was a miracle of colors.
“The Onslaught of Love,” pg 4