what?! i haven’t checked email in a day. the inbox has 69 emails. good grief, only one day…
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day two of new running routine… yes, neighbors, that crazy-looking visigoth running down the street is me…
Provide valuable content
Four Simple Steps for Online Publishers (and Magazines) to Increase Revenue
They are as follows:
1. Monetize inventory within the existing site framework.
2. Avoid the exclusivity trap.
3. Automate campaign management.
4. Connect with new advertisers.
(via Folio)1
With all due respect: wrong, wrong, wrong, and wrong.
The answer is simple: provide valuable content.
NOTES:
1) Zephrin Lasker, “Four Simple Steps for Online Publishers (and Magazines) to Increase Revenue,” June 22, 2009, FOLIO, accessed June 23, 2009, http://www.foliomag.com/2009/four-simple-steps-online-publishers-and-magazines-increase-revenue (page no longer available, web site deactivated)
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the homemade café au lait i made last night made me wake up quicker this morning. wonder if the coffee i’m brewing will put me to sleep.
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finishing final edits of 3 poetry book reviews for spr & preparing for tomorrow’s poetry workshop @ flood fine art center…
thriving while while others fade
Why The Economist is thriving while Time and Newsweek fade http://www.theatlantic.com/doc/200907/news-magazines
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found this running schedule for beginners on runner’s world… http://www.runnersworld.co.uk/news/article.asp?UAN=67#beginner
“One person’s ‘accessible’ is another’s ‘crass commercialism.'”
What people are really saying when they talk about work as accessible, is that it won’t be making many (if any) demands upon the reader.
—John Gallaher1
NOTE:
1) John Gallaher, “Accessibilty or Crass Commercialism?,” June 16, 2009, Nothing to Say & Saying It, accessed June 19, 2009, https://jjgallaher.blogspot.com/2009/06/accessibilty-or-crass-commercialism.html
what a mighty storm asheville had yesterday…
this is what happened to the corn in the garden…
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i’m on a rss feed diet… i’m down to 8 feeds & i’m pretty sure i can loose some more…
Field notes
// i’ve searched at least a dozen stores in asheville for a shaving mug & soap set. does anyone know where i can find one?
I got Lee a set from etsy. I think I just searched “Shave set”
thanks, stacey. etsy has a great selection & reasonable prices…
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i’ve searched at least a dozen stores in asheville for a shaving mug & soap set. does anyone know where i can find one?
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back from poetry workshop… thank you mcneil for the ride to the transit center… i hope we meet again… was able to avoid the storm..
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i wonder if ‘design consultant, information architect & experience planner’ best defines my job description…
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an author i publish was surprised to learn i didn’t own a crackberry or iphone, ‘not even a cellphone?’ ‘no,’ i said… #fb
disruptive internet technologies
from the report (http://www.niemanlab.org/2009/06/charging-for-news-apis-recommendations/): ‘disruptive internet technologies’…
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i really enjoy my stainless steel coffee press. i’ve noticed a slight taste difference. it’s not bad, just different…
In beer, there is strength
In wine, there is wisdom. In beer, there is strength. In water, their is bacteria.
Oscar Wong, Founder, Owner, President, and chief cleanup guy of Highland Brewery. (via plainclothesman)
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my copy of ingeborg bachmann’s german edition of darkness spoken arrived in the mail today… began delving into gedichte tonight… #fb
Luxury vs. premium
fluffynotes:1
Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, “I can afford to spend money without regard for intrinsic value.”
That doesn’t mean they are senseless expenditures. Sending a signal is valuable if that signal is important to you.
Premium goods, on the other hand, are expensive variants of commodity goods. Pay more, get more. Figure skates made from kangaroo hide, for example, are premium. The spectators don’t know what they’re made out of, but some skaters believe they get better performance. They’re happy to pay more because they believe they get more.
NOTES:
1) fluffynotes, June 2009, fluffynotes.tumblr.com, accessed June 23, 2009, http://fluffynotes.tumblr.com/post/115174039/luxury-vs-premium (page no longer available, web site deactivated)
Marketing tells a story
Marketing tells a story that spreads.
Sales overcomes the natural resistance to say yes.
If you don’t pay the salesforce (because you go direct, or you go free), then who is going to do that for you? The only answer that occurs to me is, “your users/fans/customers.”
This means that a critical element of any strategy that ditches the salesforce is to figure out how you will empower and encourage your customers to take their place. Easier said than done.
(fluffynotes)1
NOTES:
1) fluffynotes, June 2009, fluffynotes.tumblr.com, accessed June 23, 2009, http://fluffynotes.tumblr.com/post/115170667/the-difference-between-marketing-and-sales
(page no longer available, web site deactivated)
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the long awaited french press stainless steel coffee maker arrived today! now i can brew coffee at home again…
The south garden patch
the south garden patch on the last day of may: since i lost almost all the spinach plants in last week’s excessive rains, i may rename the south garden the pepper & tomato patch (since that’s the only thing left). again, going with the found, native, organic gardening goal. the waddle fence boarder is from spring trimmings. the tomato plants aren’t high enough for trellis work. maybe in a couple weeks. the pine boxes to the east of the patch (your left) are recycled from and old bookshelf and are home to various herbs: basil, oregano & chives.
The north garden patch
the north garden patch on the last day of may: the goal for this year’s garden is found, native, organic gardening. the stones are from the creek. the pea poles & tomato trellis are from spring trimmings. the wood boarders are from winter deadwood. the only thing i bought was the jute & twine for the trellis work.
Coffeehouse Junkie 