This is obvious, but essential. Connecting with a local bookseller is vital to promoting your book. Most booksellers see your book title listed in their wholesale catalogs. All you need to do is remind them it’s there and then see if they’ll host an event. Be sure to contact the bookstore’s event coordinator, not the store’s book buyer. The PR & Events Coordinator schedules store events like readings and book signings and is the best point of contact for a newly published author.
Consider non-bookstore venues. Schools, public libraries, or other venues may have suitable audiences for your book title. Don’t just assume that your audience only buys books at Barnes & Noble. Libraries are great places to read. I’ve read in various locations including a tavern, café, ballroom, art studio, church and several other places. One author I know had a reading at a chocolate shop. Be creative with your events.
Social media sites like Twitter, Facebook, etc. are great tools to promote your book. If you don’t have an account, you’re already behind. Be authentic and approachable on these sites. If you sound like you’re a pushy salesperson, you’ll lose your audience. Share with your social media audience the same way you approach your book reading audience. Make converts from social media followers to book buyers.