Poem 1: The Last American Chestnut Tree on Forest Street

Poem 1: The Last American Chestnut Tree on Forest Street

For National Poetry Month I plan to share seven photos of published poems. The first poem, The Last American Chestnut Tree on Forest Street, was published in The Blotter.

What will graphic design look like in twenty years?

Ah, ye ole Zip disk[1][2] circa 1990s. Once the preferred removable storage device for young graphic designers — now, well, . . . these days you will have to scavenge Amazon[3] or eBay to locate a Zip disk. Then you will need to find a Zip drive that will connect with a USB port in order to salvage any data.

Somewhere between the days of floppy disks, magnetic tape and CD storage,[4] the Zip disk was a practical way to transfer files from art department to pre-press department.

There were deadline nights in the art department — back when Friends and Party of Five were on network television. I would scramble with the rest of the design team to print out press proofs for a project. Then we folded all the proofs and color separations into a FedEx Envelope or Box. Next was to save all related files onto a Zip disk —the QuarkXpress document file, native Illustrator and Photoshop files, and fonts — and pack that into the FedEx package. One of the design team was tasked with driving the package to the FedEx dropbox by 7 p.m. pick up.

When I shared this story with an intern several months ago she displayed a perplexed facial expression. I took for granted the evolution of systems and technology experienced during my career in graphic design. It is something she may never fully appreciate. She will experience an entirely different progress of technological applications as she begins her career in advertising and marketing.

I told her that on those press nights a few of us at the office would use it as an opportunity to grab supper together at a favorite Mexican restaurant. Or maybe catch a movie. Some nights we would go play bowling as a team or hang out at the Village Cafe downtown. We were a twenty-something tribe of professionals working in an industry that was rapidly changing.

Kind of a reward for putting in long hours, she commented.

Yeah, I replied.

I wanted to continue sharing details of those days during the digital revolution in design, but stopped. She will have her own stories to share about those days when everyone used flash drives to transfer data. And how easier it was to upload PDF files from a laptop or mobile device to the cloud.

I cannot help but wonder what will graphic design look like in twenty years?

 

NOTES:


[1]Image originally posted: May 18, 2011. https://coffeehousejunkie.net/2011/05/18/anyone-remember-using-these-old-zip-disks-better/
[2]Christopher Phin, Think Retro: Who else kinda misses their Zip disks?, Macworld, January 27, 2015, accessed April 11, 2017 http://www.macworld.com/article/2875893/think-retro-who-else-kinda-misses-zip-disks.html.

[3]Amazon sells discontinued Iomega Zip disks (accessed April 11, 2017): https://www.amazon.com/Iomega-Formatted-reformattable-Discontinued-Manufacturer/dp/B00004Z83E

[4]History of Data Storage Technology, Macworld, May 5, 2016, accessed April 11, 2017 http://www.zetta.net/about/blog/history-data-storage-technology

National Poetry Month

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It is April. The fourth month of the year. It is also National Poetry Month.

One question I receive from time to time is this: “Are you published?”

The answer is yes. See the bio page for a summary of publishing credits.

I will post photos of my published work throughout the month of April.

Another question I get from people who do not know that I might enjoy poetry is this: “What poetry books should I read?”

That question is more difficult. But I will attempt to compile a book list you may, or may not, appreciate.

Dry transfer lettering and the human touch

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From the graphic design history archive… Anyone remember doing advertising or editorial mockups using dry transfer lettering? Or the fact that mockups were expected to take several days. Not hours.

At the university where I received education in the art of design, I spent a lot of money purchasing packets of dry transfer lettering and Pantone triple nib markers. And I spent a lot of hours in the design studio developing the skill of paste ups and thumbnail layouts.

As I designed a multi-page layout project recently I could not escape the fact at how fast I was able to pull it together. The hand drawn layout thumbnails and non-repo blue line paste ups were not part of the process. Nor were there long days of sketches, dummied text, paste ups, Photostat machine, rubber cement, T-squares, proportional scale wheels and other essential pre-digital design tools.

Fortunately for me, I entered the world of advertising and marketing during the digital revolution in design. The design process for the multi-page layout project was exclusively digital — from concept to completion.

Instead of paging through thick, expensive design journals and other trade publications for color palette and typography and font inspiration, I visited a couple websites like Design Seeds[3] or Font Squirrel.[4] The color palette choice and font and photo selections were quick. That is the nature of the fast-paced environment of production work for a graphic designer.

Yet, last Thursday when the printed product arrived and I reviewed the freshly-inked pages, I was disappointed. The final printed product lacked the essence of human touch. At no point did my hand every touch the page. Everything was created by digital proxy. I can see the difference. Most designers see the difference. A careful observer may also see the difference.

NOTES:


[1] Image originally posted: August 8, 2014. https://coffeehousejunkie.net/2014/08/08/dry-transfer-lettering/
[2] It is a challenge to purchase the old style triple nib markers. Here is one source: AOE Artworld.

[3] Design Seeds: https://www.design-seeds.com/

[4] Font Squirrel: https://www.fontsquirrel.com/

Sunset over East Town

Listening to a recording of Bach’s St. Matthew Passion Aria: “Gebt Mir Meinen Jesum Wieder” while the sun sets over East Town. It is going to be a late Friday night.

Step-by-Step Graphics magazine

Young creatives—back in the transitional years of the digital revolution in design—coveted Step-by-Step Graphics magazine. One reason, the price of the publication was expensive for university students. Not as expensive other trade journals, but college students did not have a lot of disposable income. The cost of art supplies ate up most of the budget. Another reason, there was one copy of the latest issue for twenty students. Magazine copies were placed in the fine arts building’s library. The main reason is obvious, university students devoured each issue in hopes of creating work inspired by the amazing artists and illustrators featured in each publication. That was the goal. Graduate and earn a living creating graphic and commercial art.

I used to enjoy reading articles in Step-by-Step Graphics magazine. The editorial content was one part inspiration, one part innovation and a healthy dash of technical craftsmanship. The periodical was the inspiration and trend source for many Gen X graphic design student. Of course, we were never called, labeled nor pursued as Gen Xers at the time. We were simply called students.

One memorable story—for me, at least—was the 1992 feature of a medical illustrator. There was a page devoted to perspective and painting—airbrush painting. What does a 30/60 prospective grid mean, and will I learn about it in this semester, I pondered many winters ago. I marveled at the color photos of the artist pencilling arrows on a perspective grid and drawing ellipses with a template. And all the tracing paper required to pull off one truly amazing image about how a pharmaceutical product responds to cholesterol molecules.

Rabbit trail. There used to be an old bookstore in Milwaukee’s downtown area that had back issue copies of Step-by-Step Graphics and other resources like Communcation Arts and Émigré. I bought these back issues and toted them back to university. Some of you may remember when Step-by-Step Graphics magazine’s cover logo design changed—sometime in the late 1980s—from the rectangle black box with “graphics” in script font under the words “Step-by-step” to the square reflection logo.

When I graduated, the digital revolution in design matured. The need for hands-on technical skills that I spent years learning dissipated as computer hardware and software flooded ad agencies and publishing houses. New digital skills were learned on the job. Learn quick or go hungry was the unwritten motto.

Step-by-Step Graphics magazine disappeared sometime around the appearance of the iPod. Today, if you are searching for pro tips on graphic design and illustration, you search for YouTube videos on the topic. Imagine the graphic design profession without the internet. Without YouTube. How did graphic arts and designers work before 2005?

I went to school for graphic design

Sharing this post[1] with you from nikography — plus my own story afterwards. Because graphic design is hard work.

i went to school for graphic design, and did not spend my nights getting drunk. instead, i worked my ass off, spent most of my outside-class time learning/trying/doing as much as possible, and then got an awesome job after graduating.

protip: if you’re lucky enough . . . to be in college, you should be spending all available time learning, trying, making things, messing things up, experimenting and READING. . . .

i didn’t waste a single day. and neither should you. build your momentum and go with it.

for the but-i’m-an-artist’s: you want money? learn a technical skill related to your field and get good at it. then get better at it. . . . just sayin’.

final note: i had a BLAST in college, and miss it like crazy. working hard does not mean no-fun-allowed, it means relax harder 🙂 [2][3]
nikography


I had the unique opportunity to enter a graphic design career during the transitional years of the digital revolution in design (somewhere between the Upper Peasealithic and Macolithic periods). The university offered computer graphics classes during the final year of the academic program called commercial arts. The degree was catalogued as a bachelors in science (as opposed to a bachelors in arts).

All other graphic design classes were hands-on, analog, technical application of composition, typography, illustration, photography, color theory, and so on. And for that fact, I am grateful.

One afternoon, during critique of students’ work a professor called two of my classmates out of the room. Most of the students knew why. One of the two owned a personal computer (yes, this is back in the paleolithic days before wifi, laptops, and mobile phones). They did their copy layout (design jargon for arranging blocks of advertising text — usually Lorem Ipsum — on a page) using a personal computer and printer. Then they inked over the print outs and submitted their work. Or so the rumors went.

No one else in the class owned a personal computer and had to lay out the text for a three-panel brochure by hand using rulers, graphite and non-photo blue pencils and rubylith film for color overlays.

The professor had caught them cheating. They denied using a computer to do the text layout. Hushed conversation relayed that they were nearly suspended for the act.

The recollection of that afternoon seems so arcane and archaic. The level of craftsmanship and skill required to accomplish print layout work was demanding. Each design student spent hours a day in the studio working on each project.

It used to take weeks of hand-lettering and composing mock-up pages before submitting the design samples for ad director and client reviews. Now it takes me a morning to generate three design layout drafts of a two- to four-page project.

The digital revolution allowed for faster turnaround of design projects, but graphic design is still hard work. It is something I try to impart to interns and young designers.

If graphic design is not good, hard, rewarding work, than you’re doing it wrong.


NOTES:


[1] The original post was shared from Tumblr, January 20, 2010. https://coffeehousejunkie.net/2010/01/20/nikography-i-went-to-school-for-graphic-design/

[2] orginal image via synecdoche

The Woodland Pattern Poetry Marathon is this weekend

This is my third year contributing.

Here is a Twitter pic from last year, 2016.

Heather captured some great photos from the 2015 poetry marathon. Those photos are lost somewhere on Facebook. It was the first time I read at Woodland Pattern. And the first time I read along side the best poets in Racine. It was a magical night.

The Annual Poetry Marathon & Benefit at Woodland Pattern, Milwaukee, begins at 10:00AM. $10 donation taken at the door. I will be reading between 4-5PM. I would love to see you there and say “hi” and “thank you.”

Sponsor me by donating $5 or whatever using Woodland Pattern’s PayPal donation button (click here). Any amount helps. Make sure you enter “Matt Mulder” in the space provided for “Reader’s Name.” And thank you for your support!

Woodland Pattern’s 23rd Annual Poetry Marathon & Benefit

%e2%88%9awoodland-pattern-events_269_landscape_image Woodland Pattern celebrates the 23rd Annual Poetry Marathon & Benefit this weekend, January 28, 2017!

Join me and 150 poets as we raise funds for Woodland Pattern’s programming in literature and the arts. Money raised at the poetry marathon funds opportunities such as the Urban Youth Literary Arts Program.

The Annual Poetry Marathon & Benefit at Woodland Pattern, Milwaukee, begins at 10:00AM. $10 donation taken at the door. If you cannot attend, no worries. Sponsor me by donating $5, $10, $20 or more using Woodland Pattern’s PayPal donation button (click here). Any amount helps. Make sure you enter “Matt Mulder” in the space provided for “Reader’s Name.” And thank you for your support!

If you are planning to attend Woodland Pattern’s Annual Poetry Marathon, you may still sponsor me (here). I will be reading between 4-5PM. I would love to see you there and say “hi” and “thank you.”

Should be a great lit-filled weekend event. Hope to see you at Woodland Pattern!

A holiday podcast for Christmas Day

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There was a short story I wrote when I lived in my adopted hometown. I posted it last year.[1] An edited version of it was published in an indie newspaper ten years ago this month.[2] Hope you enjoy the story. Merry Christmas!


A Christmas story: Our home is waiting for us

by Matthew Mulder

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Westville Pub was busier than I thought for a Christmas Eve. It looked like we were not the only ones escaping the chilly, damp Appalachian December night. My small family arrived a little after eight in the evening to enjoy an energetic performance by Gypsy Bandwagon. There was only one booth available near the back that we quickly populated. The bar maid took my order for a pint of ale, chips and salsa and ginger ale.

Gypsy Bandwagon, self-described as genre-challenged, played lively Irish and Scottish jigs and reels, a bit of Bluegrass, classical piano solos and traditional gypsy pieces. Lead guitarist and vocalist shared singing chores with his wife, an accomplished violinist and keyboardist. The drummer,Uncle Biscuit, complemented his wife, a multi-instrumentalist, who played everything from the violin to the bass guitar. The band put on a free concert for the holiday crowd and brought gifts to give away to people in the Pub. With festive flare they gave away wrapped gifts if you owned a dog or claimed to be a Chicago Cubs fan or if you liked the last number they performed you got a free Gypsy Bandwagon CD.

Many traditional Christmas favorites filled their set list that pleased the crowd. A 16th century carol haunted me. I don’t even remember the name of it, but I imagined a New England tavern must have sounded much like that over two hundred years ago. I wondered about the first Christmas celebration.

Rome. December 25, 336 was the first recorded celebration of Christmas. Was there egg nog? Probably not. St. Francis of Assisi assembled one of the first Nativity scenes in Greccio, Italy on December 25, 1223. Nearly a thousand years between those two dates—and a lot of history. Leap forward nearly 600 hundred years, the well-known Christmas carol “Silent Night” was performed for the first time at the Church of Saint Nikolaus in Oberndorff, Austria on Christmas day in 1818. What will Christmas celebrations will be like in 100 years?

Thinking back to how I was raised by my parents, I suspect the notion of attending a gig in a pub with kids on Christmas Eve must seem odd—if not a bit disturbing. My oldest loved the whole experience. I am not sure if it was the ginger ale or the nachos or the bouncing on the booth seat to the music or the fact that he was up past his bed time. He seemed glad to be there. His baby brother fell asleep.

Uncle Biscuit came back and said hello during a quick intermission. He and his wife are good friends. It was getting late. After wishing him and his wife a Merry Christmas, we left.

It had begun to rain outside as the family gathered into the car. We drove home with the windshield lightly swishing away the rain droplets. When we arrived home my son said, “Our home is waiting for us.” I like that expression—home is waiting for us. The smell of fresh-cut poplar was sweet in the damp night air as we entered our waiting home.

Christmas morning. My family attended church. Coena Domini, or Eucharist, was celebrated. In low church fellowships it is called “the Lord’s Supper” or “communion.” Supper seems so common for a sacred “feast” on Sunday morning. Well, it was twelve ordinary guys that witnessed the death and resurrection of Jesus the Christ.

As the elements of Eucharist were distributed, I thought of Jesus — the babe born in Bethlehem. He reportedly fulfilled more than 300 prophesies. During the morning homily I read of ten of those prophesies. I found the fulfilled prophesies amazing. Ann Rice admitted to discovering similar facts while she researched her book, Christ the Lord: Out of Egypt.

What I did not find fascinating was the small plastic cup filled with grape juice and a crumb of broken Saltines. Is this not a Blessed Sacrament—as some Christians call it. I had a challenge finding anything sacred about a swallow of grape juice and a scrap of cracker. But these are simple reminders of a greater narrative.

Jeremy Huggins, author of literary nonfiction, posed the question, is there “any reason why I couldn’t go through the Communion line more than once?” Initially I responded: “When was the last time anyone ate a suggestion of bread and a swallow of wine and called it supper?”

For some reason I thought of the pale ale and nachos I had consumed the previous night at Westville Pub. Why is it that ale and nachos are not sacred reminders of the holy truth? Maybe that is a bit sacrilegious to be considered on Christmas—a holiday. Holiday means “a religious feast day.” A day like any other day recognized as sacred, hallowed, sanctified seems out-of-place in American culture.

As I held a swallow of grape juice and a scrap of cracker in my hands that Christmas morning, I remembered the night the Christ was betrayed. He shared his last meal of wine and bread with twelve ordinary, mostly nondescript guys who were being prepared to turn the world upside down. I identified with Jesus the Christ by taking the Eucharist. Am I more holy now than I was before? Does a day change its nature simply because it is recognized as sacred? I will leave those questions to the philosophers and theologians. “Our home is waiting for us,” my eldest child said on Christmas Eve. In more ways than the child realizes, that statement just might explain the reality of Christmas.


Listen to an abridged audio version of this story:

NOTES:
[1] A Christmas Story
[2] Recently Published Writings