Photo courtesy of @mxmulder
Let’s face it, e-books are no longer a novelty. With the Kindle, Kobo, Nook and other e-reader devices, the transition to a digital reading experience is no longer a discussion. They are here to stay. But is the e-book market just for adults? How well do children’s books sell on this new platform?
Last year, I worked on a half dozen or so children’s books. Not books I’ve written, mind you, but I did design covers, inside layout and typesetting. All of the titles are available on various e-reader devices. Each book features fully illustrated pages (the industry trade refers to them as picture books) and they print at various formats. The most common — and standard to the trade — is a 32-page, 8.5″x11″, colored ends hardcover book.
This is where the question gets interesting: Do children’s books sell as e-books? According to one report,
“children’s and young adult digital book revenues exploded nearly 300 percent…”[1]
Those sales numbers are quite convincing. Authors request e-books of their picture books in addition to their traditionally printed picture books. At least, the authors I work with are convinced by the published industry sales reports. Best I can tell is that young adult books perform much better than picture books even though children’s and young adult books are lumped together in a single category.
My experience is that the iPad provides the best possible interface as an e-reader with brighter colors and fluid user experience. The more popular e-readers (i.e. Kindle and Nook) seem clumsy by comparison leading some to believe that the e-reader device is a transitional technology that is soon to be replaced by the tablet.[2] Both Kindle and Nook scale down a large format picture book to the default viewing area specific to the individual device. Though the iPad has the better picture book experience, I’ve noticed that children are more interested in apps than e-books.
So, what is an author of children’s picture books to do? Here are some things to keep in mind as a children’s book author:
- A picture book that is interactive (using apps to feature audio, video, etc.) sells better than a static digital e-book.
- Young adult fiction titles sell better as an e-book than picture books.
- Publishers typically provide both print and digital products, and it is wise to have the book in as many formats as financially viable.
- Scholastic published a report on the reading habits of children stating that: “Eighty percent of kids who read ebooks still read books for fun primarily in print.”[3]
- The same report shares that: “Fifty-eight percent of kids… want to read books printed on paper even though there are ebooks available”[4]
The tactile interaction with a physical book is an important part of the reading experience for children. In her book The Writing Life, Annie Dillard writes,
“The written word is weak. Many people prefer life to it.”
As e-books gain market share, the written word — whether print or digital — will always compete with life. Readers still seek to retreat into books that don’t offer the distraction of emails, hyperlinks, social media updates, Youtube videos and the like. It’s a choice the reader and the author must make.
NOTES: What prompted this post is a discussion posted on the LinkedIn group Ebooks, Ebook Readers, Digital Books and Digital Content… The specific discussion thread is here http://www.linkedin.com/groups/Do-childrens-books-sell-as-1515307.S.212309551
[1] Jason Boog, “Children’s & Young Adult eBooks Saw Nearly 300% Growth,” Galleycat, September 7, 2012 accessed February 19, 2013 http://www.mediabistro.com/galleycat/category/sales-stats
[2] Dan Eldridge, “The Disappearing Market Share of the E-Reader: Is it now a transitioning technology?,” Teleread.com, November 1, 2012 accessed February 19, 2013 http://www.teleread.com/e-ink/the-disappearing-market-share-of-the-e-reader-is-it-now-a-transitioning-technology/
[3] Kids & Family Reading Report, Scholastic, accessed February 19, 2013 http://mediaroom.scholastic.com/kfrr
[4] Kids & Family Reading Report, Scholastic, accessed February 19, 2013 http://mediaroom.scholastic.com/kfrr
Coffeehouse Junkie 